Category: Uncategorized

Technology innovation

Integration of the single modalities in hybrid equipment (PET/CT, PET/MR) that allow the acquisition of a comprehensive set of information, leading to extremely accurate diagnostic examinations and considerable advantages related to patient’s comfort, whom will likely perceive both examinations as one shot.

Botsourcing and Outsourcing: Robot, British, Chinese, and German Workers Are for Thinking—Not Feeling—Jobs

Technological innovations have produced robots capable of jobs that, until recently, only humans could perform. The present research explores the psychology of "botsourcing"—the replacement of human jobs by robots—while examining how understanding botsourcing can inform the psychology of outsourcing—the replacement of jobs in one country by humans from other countries. We test four related hypotheses across six experiments: (1) Given people’s lay theories about the capacities for cognition and emotion for robots and humans, workers will express more discomfort with botsourcing when they consider losing jobs that require emotion versus cognition; (2) people will express more comfort with botsourcing when jobs are framed as requiring cognition versus emotion; (3) people will express more comfort with botsourcing for jobs that do require emotion if robots appear to convey more emotion; and (4) people prefer to outsource cognition-oriented versus emotion-oriented jobs to other humans who are perceived as more versus less robotic. These results have theoretical implications for understanding social cognition about both humans and nonhumans and practical implications for the increasingly botsourced and outsourced economy.

Technological innovations have produced robots capable of jobs that, until recently, only humans could perform. The present research explores the psychology of "botsourcing"—the replacement of human jobs by robots—while examining how understanding botsourcing can inform the psychology of outsourcing—the replacement of jobs in one country by humans.

Ecology: Organizations

3.2 Technological Processes

Technological innovation influences organizational populations profoundly by disrupting markets, changing the relative importance of resources, challenging organizational learning capabilities, and altering the basis of competition (see Technology and Organization ). Supporting Schumpeter’s characterization of technological innovation as a process of creative destruction, research supports the idea that technologies evolve over time through cycles of long periods of incremental change, which enhance and institutionalize an existing technology, punctuated by technological discontinuities in which new, radically superior technologies displace old, inferior ones, making possible order-of-magnitude or more improvements in organizational performance (Tushman and Anderson 1986 ).

The new technology can either be competence-enhancing, building on existing knowhow and reinforcing incumbents’ positions, or competence-destroying, rendering existing knowhow obsolete and making it possible for newcomers to become technologically superior competitors. The technological ferment spawned by the discontinuity ends with the emergence of a dominant design, a single architecture that establishes dominance in a product class (Anderson and Tushman 1990 ), and technological advance returns to incremental improvements on the dominant technology. Although the universality of this technology cycle is debated, it has proved illuminating in a wide variety of industries.

Technological innovation creates opportunities for entrepreneurs to found new organizations and establish competitive positions as incumbents’ sources of advantage decay. Technological innovation also creates uncertainty and risk for incumbents because its outcomes can be only imperfectly anticipated. An innovation’s impact may not be known until it is too late for incumbents using older knowhow to compete successfully with new competitors; gambling too early on a given innovation may jeopardize an incumbent’s survival if that technology turns out not to become dominant. Thus, underlying technologies and technological innovation may influence organizational populations’ competitive dynamics and evolution profoundly. Ecological research relating technology cycles to population dynamics, although limited in scope, yields compelling support for this assertion (Baum 1996 ). Although past research typically treats technological change as exogenous, studying how ecological processes shape technological change can deepen our understanding of technology cycles by examining the dynamics of organizational support for new technologies.

Radiation Therapy for Prostate Cancer

Historical Perspective and Technological Advances

Wilhelm Conrad Roentgen is generally credited with the first description of what he called “x-rays” when in 1896 he presented a lecture entitled “Concerning a New Kind of Ray.” His work led to the rapid emergence of the study of diagnostic radiology and earned him the first Nobel Prize in Physics in 1901. Shortly thereafter, radiation was also being utilized to treat a variety of skin diseases, including cancer ( n.a., 1983 ). However, it took several more decades and the discovery of deoxyribonucleic acid (DNA) before it was understood that the primary mechanism for the effect of radiographs on tissues was via ionization and production of DNA damage, either directly or via free radical production.

The first documented radiotherapeutic approach to treatment of prostate cancer was by Pasteau and Degrais in 1911, who described using an intraurethral radium source, with modifications of this approach later utilized by Young and Fronz in 1917.

There are reports of external beam radiotherapy (EBRT) using kilovoltage radiation for the treatment of prostate cancer between 1930 and 1955 ( Attwater, 1930 ; Hultberg, 1946 ). However, a problem inherent to kilovoltage radiation is a high deposition of dose at the skin, limiting the ability to deliver tumoricidal doses of radiation to the prostate because of unacceptable skin and normal tissue toxicity. Further technical advances would be required before RT could achieve greater efficacy and safety. Several relevant considerations exist when delivering therapeutic radiation, particularly in a relatively deep-seated internal organ such as the prostate:

High-Energy Linear Accelerators

5. Analytics and Visualization

Data availability has exploded — modern corporations have access to vast amounts of complex data, both internal and from the public domain. The breadth and depth of data available require new ways to summarize, visualize, and present data. Novel ways to experience data and insights could involve intelligent interactive synopsis and ‘data navigation’ systems, VR and AR experiences, voice-driven insights discovery, and ‘personalized data exploration’ scenarios. I do believe that there are great new ways to visually browse and understand data, discover and explore hidden structures, trends, and patterns.

Blockchain is one of the most disruptive technologies out there. Its distributed, decentralized, and immutable properties make it the ideal way to store and track data across numerous domains and use cases.

I see significant new applications and novel scenarios beyond crypto-currencies and fin-tech. Startups are already working on novel concepts that make sense to leverage blockchain. In the years to come, some of these will disrupt social, government, and even political aspects of our world — for example here is an idea on how to leverage blockchain and related technologies like IPFS to set the basis for solving the Fake News problem.

7. Robotics

Robots are already here, in one form or another. Regardless of the particular class — humanoids, nano-robots, military, industrial, and so on — the progress is impressive. On one hand, it is the advances in terms of hardware, sensors, and operating software; on the other hand, it is the progress of Artificial Intelligence that makes it possible to integrate cognitive services and dramatically increase Robot’s capabilities for real-time decision making.

In the near future, we will start to meet Robots with proactive behaviors, advanced context understanding, able to adapt to human sentiment, enforce ‘personalities’ and communication styles.

Technology innovation can take many forms — for instance, novel software implementing new algorithms and data processing models; or new hardware components (sensors, processors, components); or improved user interfaces offering seamless experiences; it can also happen at a higher level, in the form of new processes, business models, monetization engines, and so on.

And this is the real opportunity for the developers out there — to combine all the latest technologies and advances and build unique user experiences, empowering their end-users; to leverage reusable APIs and the capabilities of cloud computing, the rich content available in the public domain, the knowledge, the ideas, and even the global connected communities to make an impact by solving major problems in novel ways.

Technology innovation

South Korean startup Ghost Kitchen provides individual kitchen spaces to quickly start delivery businesses. At present, the startup owns 143 kitchens with adequate hygiene management and workflow from material storage to cooking, packaging, and delivery. Also, Ghost Kitchen enables data-driven planning services through a shared data collection from the entire individual kitchens. In effect, the startup minimizes expenses for contracts and interiors by directly offering standalone kitchens for restaurants and other food delivery entrepreneurs.

Wisedoc: Its time to evolve from using ancient word processing softwares & start adopting Wisedoc Akash Kannegulla, Founder & CEO, Wisedoc


Technological innovation has been a leading agent of social change, worldwide, since the late 1700s, serving as the conduit into society of developments in science and technology. As such, it has been at the center of ethical issues ranging from the morality and justice of the early Industrial Revolution to the consequences of genetic engineering, nanotechnology, and artificial intelligence (AI). In spite of its extraordinarily high social visibility, however, innovation is almost universally misunderstood and misrepresented, typically as synonymous with invention. Invention, in turn, is presented as a value-free, hence ethically neutral, application of new or existing technical knowledge. Treating innovations as inventions implies that ethical issues associated with their implementation derive not from factors intrinsic to innovations, but from how society chooses to implement them. Such an interpretation frees innovators from moral responsibility for the ethically problematic consequences of their activities, as well as buffering these activities from public assessment.

Innovation is a social process in which technical knowledge and inventions are selectively exploited on behalf of (corporate or government) institutional agendas driven by marketplace values or political policies. Inventions, and more broadly scientific and engineering expertise, are merely raw materials for technological innovation, which is the value-laden, ethically provocative process that determines whether an invention is introduced into a society, the form in which it is introduced, and the direction of its subsequent development as society responds to the innovation. The introduction of the automobile, television, nuclear power plants, and the Internet are examples of the value-laden innovation process, including how societal responses feed back into the course of innovation developments over time.

Conceptual Emergence and Practical Engagement

After World War I, individual thinkers, among them the American economist Thorstein Veblen (1857–1929) and future U.S. president Herbert Hoover (1874–1961), argued that technological innovation would be central to national security and industrial competitiveness. Only in Germany, however, was there a strong national commitment to an innovation-driven military and industrial agenda, initiated by Prince Otto von Bismarck in the 1860s and developed further by all subsequent German governments, especially the National Socialists. In the United States and Great Britain, by contrast, calls for such national commitments were repeatedly rejected. For example, George Ellery Hale (1868–1938), one of the world’s leading astronomers and the person responsible for maintaining America’s leadership in telescopy from 1897 into the 1980s, failed in his attempt to win government acceptance of his plan to harness academic scientists to the nation’s war effort during World War I. He failed again in his postwar attempt to create a national research foundation to be cosponsored by the federal government and major corporations.

Since 1970 research by historians of technology has supported a version of the Project Hindsight conclusion. While basic research sometimes pushes innovation, innovation far more often pulls research, which may then enable further innovation. The exponential growth of innovation in the semiconductor and computer industries exemplifies this relationship.

Bush’s report and its basic science push model nevertheless anchored postwar-U.S. science and technology policy. For the first time in U.S. history, there was a mandate for large-scale federal support of basic as well as applied scientific research. The ethics of giving scientists public funds to do research on subjects of their choice gave rise to contentious political debates that held up creation of the NSF in 1950. But the NSF budget for basic research was then and has remained modest compared to the budgets for applied research linked to innovation, which until 1989 was driven primarily by Cold War military agendas and secondarily by the evolving war on cancer, war on AIDS, and Human Genome Project agendas of the National Institutes of Health (NIH) and the U.S. space program.

Discover all Food Tech Technologies & Startups

The top 10 food technology trends advance research in sustainable food sources and food waste elimination. Also, rapid improvement in Industry 4.0 is unavoidable in the food industry for improved efficiency, consistency, and scale. 3D food printing is a promising technology to facilitate food production and aid other main trends, ensuring further investment in the 3D food printers and bio-inks. In addition to the major trends, advances in artificial intelligence and big data analytics are valuable for optimizing the food industry operations. Altogether, the food & beverage is moving towards sustainability while improving the overall operational efficiency.

The Food Technology Trends & Startups outlined in this report only scratch the surface of trends that we identified during our in-depth research. Among others, AI & big data will transform the sector as we know it today. Identifying new opportunities and emerging technologies to implement into your business early on goes a long way in gaining a competitive advantage. Get in touch to easily and exhaustively scout relevant technologies & startups that matter to you.

Technology innovation

How does Hollywood lure consumers away from their big-screen TVs and YouTube and back out to the movies? Jeffrey Katzenberg preaches that theaters need to go home systems one better by showing 3-D films, and he’s hell-bent on pushing the entire industry that way.

Blockchain Applications

25 Innovators in Technology

They’re changing the way we do business (and not always for the better). Don’t miss features on Twitter CEO Evan Williams, Google’s gambit with the power grid, and an essay about CEO Steve Jobs’ leave of absence from Apple.

Major Impact: Google towers over the internet era. It controls 64 percent of Web searches, and search is most people’s gateway to what they want to do on the Net. Google owns 57 percent of the market for placing ads on websites. The company operates three dozen massive data centers around the world-giving it, by some estimates, more computing power than any single entity on earth. As if that weren’t enough, Google keeps using its brand, power, and $15.8 billion in cash to stomp like colonialists into other companies’ businesses. Its Android cell-phone operating system encroaches on Apple’s and BlackBerry’s territory. This year, Google is expected to try to grab market share from Microsoft’s Internet Explorer with its Chrome browser and invest heavily in alternative-energy businesses. Wherever Google aims its guns, industries go on red alert.

Eccentric Project: They’re everywhere at Google. One employee wrote code so that people can search in pirate language. Another created a hidden joke: Try typing "Find Chuck Norris" in the search box and click I’m feeling lucky.

2. Jeff Bezos
CEO, Amazon

Bezos also turned into a devicemaker with the kind of design chops and user adoration usually reserved for Apple-and made publishers rethink their business models. In late 2008, Oprah gave Amazon’s Kindle an on-air endorsement, momentarily sending its shares skyward.

Eccentric Project: Blue Origin, which is building rockets for space tourism. First scheduled flight: 2010. Speculation is that it will be possible to hear Bezos’ laugh from space.

3. Steve Jobs

Such is his influence that Steve Jobs stays on the list even during his absence from Apple. He is to the tech industry in the 2000s what the Beatles were to popular music in the 1960s. The iPod changed the music business, and the iPhone and App Store continue to shake up the mobile-phone industry. Before the iPhone, the cell-phone business was all about the size and form of the device. Now the emphasis is shifting to software and what the handset can do.

For now, Apple has the momentum to thrive without its CEO, but the question is whether that can continue if Jobs does not return in June from his leave to deal with his serious health issues. Apple doesn’t seem on the verge of taking on another industry or coming out with a radical new product, and no one is sure whether it could pull off a new revolution without Jobs’ help.

For more than a decade, pundits have predicted that the Web would transform politics. Joe Rospars finally did it. Rospars, still in his 20s (who over 30 would know how to do all this?), served as new-media director for the Obama campaign and used Facebook, MySpace, YouTube, Twitter, text messaging, and electronic fundraising to interact with supporters. Rospars got his start working the Web for Howard Dean’s 2004 presidential bid, then used that knowledge to co-found Blue State Digital. After Obama, campaigns are knocking on the company’s door.

It seems like a no-brainer to redirect the Department of Energy from developing nuclear weapons to fighting global warming, and Steven Chu is the guy to do it. A bona fide scientist, Chu has Obama’s go-ahead to make greentech a priority. Chu has run the Lawrence Berkeley National Laboratory since 2004 and won a Nobel Prize for figuring out how to cool and trap atoms for examination. He’s long worked on energy and climate-change projects. Last year, he told Reuters, "If I were emperor, I would put the pedal to the floor on energy efficiency and conservation."

Back in 1981, Shigeru Miyamoto created Donkey Kong, Nintendo’s first smash hit. But that was nothing compared with the Wii, Miyamoto’s brainstorm that came out in late 2006. By making videogames simple to control with hand gestures, the Wii revitalized the entire industry. Nintendo has sold more than 36 million Wii consoles, and Wii Sports recently became the bestselling game of all time. (It passed
Super Mario Bros., another game Miyamoto helped create.)

In 2007, Jason Kilar, a preppy former executive, won the job of creating an online TV outlet for a Fox-NBC partnership. It seemed an impossible task, given the anemic results for all previous online-TV efforts. But Kilar coaxed NBC and Fox to post popular content like Saturday Night Live and The Simpsons, added some interactive bells and whistles, and made Hulu simple to use. Launched in March 2008, Hulu was, by fall, streaming more than 235 million videos a month, thanks to SNL clips of Tina Fey as Sarah Palin. Kilar is proving that professional content paid for by advertising has a place on the Web. The networks owe him a pile of gratitude, if not money.

Innovation Map outlines the Top 10 Food Technology Trends & 20 Promising Startups

For this in-depth research on the Top Food Technology Trends & Startups, we analyzed a sample of 5 065 global startups and scaleups. The result of this research is data-driven innovation intelligence that improves strategic decision-making by giving you an overview of emerging technologies & startups in the food industry. These insights are derived by working with our Big Data & Artificial Intelligence-powered StartUs Insights Discovery Platform, covering 2 093 000+ startups & scaleups globally. The platform quickly delivers an exhaustive overview of emerging technologies within a specific field as well as identifies relevant startups & scaleups early on.

In the Innovation Map below, you get an overview of the Top 10 Food Industry Trends & Innovations that impact food tech companies worldwide. Moreover, the FoodTech Innovation Map reveals 20 hand-picked startups, all working on emerging technologies that advance their field. To explore custom insights, simply get in touch with us.

Top 10 Food Technology Trends


Tree Map reveals the Impact of the Top 10 Food Technology Trends

The Tree Map below illustrates the top 10 Food Technology trends that will impact companies in 2022. Consumers shifting to alternative protein sources is the most significant trend in the food industry. Further, the increased awareness of nutrition and health concerns during the pandemic drives the demand for nutraceuticals and personalized nutrition. Food eCommerce is another big trend that is fueled by the COVID-19 situation. Also, there is a substantial rise in food safety concerns directly impacting food transparency across the food value chain. With digitization being an integral part of the food and beverage industry, companies are adopting restaurant digitization, digital food management, and food robotics to improve operations. Food brands are also focussing on food waste reduction and are adopting zero-waste practices. 3D food printers are also a part of the food technology trends, enabling many other major trends such as meat alternatives and personalized nutrition.



Yet another application of AI, generative AI is set to raise the standards of AI use cases and provide reasons for organizations around the world to adopt it. It works on an algorithm that has the capability to use data in form of text, audio, images, and so on and generate similar content. This self-learning algorithm allows for higher-quality outputs. This application of AI comes with its set of limitations, and thus provides room for innovations and opportunities to come up with technologies/ways to tackle them. Healthcare can be majorly benefitted from generative AI, and IBM has already begun to leverage it by researching Antimicrobial peptides to find drugs for Covid-19. Gartner predicts that by 2025, generative AI may account for 10% of all data produced, which currently lies at 1% today.

From smart cars to wearables such as smartwatches, to TVs, smartphones, and more, various technologies have resulted in making our lives more convenient and tech-driven. IoT is one of the major driving technologies behind this connectedness of smart devices. The number of wearable connected devices is forecasted to reach more than 1 billion by 2022 as per Statista . With many more brands entering this segment, we can expect newer and interesting features added to the list. The wearables market, though dominated by smartwatches, is seeing many new products such as hearables, smart patches, and more. Applications of smart wearables in today’s Covid-19 era, to track Covid symptoms was a relevant and much-needed innovation and will continue to be as we fight to get rid of Covid-19 in 2022 too. Presently 4G, but 5G soon too will help with the connectivity of such devices. As per Statista, the number of wearable devices linked to 4G will increase by 89 million in 2022, connecting over 900 million people. Newer innovations such as smart helmets are also about to experience growth as they come with interesting features such as tracking speed, stamina, listening to music, GPS services, and more.

Smart Car

Cloud-Native Platforms (CNPs)

Gartner predicts that by 2025, 95% of all new digital initiatives will have CNP as their foundation, up from the current 40% in 2021. In the current times, the need to adopt cloud-native application/approach rather than the traditional on premises approach of infrastructure is more evident than ever. Mckinsey reports that by 2022, more than 70% of enterprises will depend on some form of cloud management tool for various business purposes. Taking cloud computing up a notch, CNPs aim to make infrastructure management effortless. Speed of service, reduced costs, auto scalability and more are some benefits of CNP. The global cloud revenue is $474 billion in 2022, as it becomes the core of business operations in this ever-so digitized world.

Revolutionizing the retail industry, this AR/VR trend is making heads turn with its innovative and catchy virtual try-on capability. In-store- AR mirrors/Smart mirrors provide a delightful experience to customers as they allow them to virtually try on clothes which also saves their time and effort to a great extent. According to Businesswire , the application of VR and AR in the retail market is projected to reach US$ 17864.86 million by 2028 from US$ 3790.94 million in 2021 at a CAGR of 24.8% for the forecasted period. This depicts the scope of innovation and adoption that is about to happen in this field. As of now, only major brands such as Ikea, Loreal, Nike, and so on are leveraging the potential of AR/VR applications in retail and hopefully, 2022 will see further increased adoption. Read more about applications of AR/VR we can see in the retail sector in 2022 and beyond here .



In a sphere with so much diversity, there are a few things that all entrepreneurs have in common: they’re full of passion and ambition, and they use these as a driving force to build empires that solve some of the world’s toughest problems.

what is entrepreneurship


Entrepreneurship bezeichnet zum einen das Ausnutzen unternehmerischer Gelegenheiten sowie den kreativen und gestalterischen unternehmerischen Prozess in einer Organisation, bzw. einer Phase unternehmerischen Wandels, und zum anderen eine wissenschaftliche Teildisziplin der Betriebswirtschaftslehre. Die Entrepreneurship-Forschung (auch Gründungsforschung) präsentiert sich als ein interdisziplinäres Forschungsgebiet. Neben betriebswirtschaftlichen Theorien kommen im Rahmen von Forschungsarbeiten u.a. auch methodische Ansätze aus der Volkswirtschaftslehre, der Geografie, der Soziologie, der Psychologie und der Rechtswissenschaft zum Einsatz.

Entrepreneurship bezeichnet zum einen das Ausnutzen unternehmerischer Gelegenheiten sowie den kreativen und gestalterischen unternehmerischen Prozess in einer Organisation, bzw. einer Phase unternehmerischen Wandels, und zum anderen eine wissenschaftliche Teildisziplin der Betriebswirtschaftslehre. Die Entrepreneurship-Forschung (auch Gründungsforschung) präsentiert sich als ein interdisziplinäres Forschungsgebiet. Neben betriebswirtschaftlichen Theorien kommen im Rahmen von Forschungsarbeiten u.a. auch methodische Ansätze aus der Volkswirtschaftslehre, der Geografie, der Soziologie, der Psychologie und der Rechtswissenschaft zum Einsatz.

Bedeutung des Unternehmers bzw. des Unternehmensgründers

Ökonomische Theorien haben den Unternehmer als zentrale Figur wirtschaftlicher Aktivität lange Zeit vernachlässigt. Erste Erklärungsversuche zur Rolle des Unternehmers finden sich zwar bereits gegen Ende des 18. Jahrhunderts; verstärkt in den Blick der ökonomischen Theoretiker gerückt ist der Unternehmer jedoch erst im Laufe des 20. Jahrhunderts. Im zeitgeschichtlichen Ablauf sind dabei verschiedene Definitionen für den Begriff des Entrepreneurs vorgeschlagen worden, aus denen in der Folge eine Reihe verschiedener wissenschaftlicher Schulen entstanden ist. Nachstehend wird eine Auswahl einflussreicher Vertreter der Ökonomie und deren Definition des Unternehmers dargestellt; zusammengenommen geben diese ein umfassendes Bild der vielfältigen möglichen Unternehmerfunktionen.

1) Cantillion (1734): Cantillion sieht den Entrepreneur als ein Individuum, das von seinem Streben nach Profit angetrieben wird und mit der Fähigkeit ausgestattet ist, Güter billig zu erwerben und teurer zu verkaufen. Der Entrepreneur zeichnet sich durch die Übernahme von Risiken aus.

3) Knight (1921): Für Knight ist der Unternehmer vornehmlich ein Träger von Ungewissheit (true uncertainty). Dieser Ungewissheit kann im Gegensatz zum Risiko keine exakte Eintrittswahrscheinlichkeit zugeordnet werden. Der Wille, sich dieser unkalkulierbaren Ungewissheit zu stellen, begründet nach Knight den wahren Unternehmer.

5) Kirzner (1973): Die Unternehmerfunktion nach Kirzner ist geprägt durch die Nutzung von Arbitragemöglichkeiten. Unvollständige Informationen auf einem Markt werden zum unternehmerischen Vorteil genutzt und es entsteht ein neues Marktgleichgewicht. Der Kirznersche und der Schumpetersche Entrepreneur ergänzen sich folglich zu einem umfassenden Konzept.

Importance of Entrepreneurship

what is entrepreneurship

  • Entrepreneurs create jobs: Without entrepreneurs, jobs wouldn’t exist. Entrepreneurs take on the risk to employ themselves. Their ambition to continue their business’ growth eventually leads to the creation of new jobs . As their business continues to grow, even more jobs are created.
  • Entrepreneurs innovate : Some of the greatest technologies in today’s society have come from businesses. The technological advances come out of a need to solve a problem, create efficiencies, or improve the world. In periods where there’s more advancement in technology, there’s usually an entrepreneur to thank for it.
  • Entrepreneurs create change: Entrepreneurs dream big. So naturally, some of their ideas will make worldwide change. They might create a new product that solves a burning problem or take on the challenge to explore something never explored before. Many aim to make the world better with their products, ideas, or businesses.
  • Entrepreneurs give to society: While some have this notion of the rich being evil and greedy, they often do more for the greater good than the average person. They make more money and thus pay more in taxes, which helps fund social services. Entrepreneurs are some of the biggest donors to charities and nonprofits for various causes. Some seek to invest their money in creating solutions to help poorer communities have access to things we take for granted, like clean drinking water and good health care.
  • Entrepreneurs add to national income: Entrepreneurship generates new wealth in an economy. New ideas and improved products or services from entrepreneurs allow for the growth of new markets and new wealth.

Modern Perspective of Entrepreneurship

Along with some other disciplines, the study of entrepreneurship is also paving its way as an important sub-discipline in many universities and colleges. This means that modern youth is extensively interested in pursuing entrepreneurship as a career path.

Due to this reason, several courses have been introduced related to entrepreneurship. Like any other important and popular discipline, entrepreneurship is also growing rapidly. Today, more and more people are in favour of becoming independent in their professional careers and therefore, there are fewer criticisms to be faced by any aspiring entrepreneur.

Social media age

Living in the social media age sure has some advantages if you have chosen entrepreneurship as your career. Modern day entrepreneurs have the perk of expanding their businesses and reaching out to the target audience with the help of social media.

This eventually provides the opportunity for any entrepreneur to pave his way into the global marketplace. Entrepreneurship in the modern world is something any independent individual with leadership quality would opt for.

Modern day entrepreneur

With the advent of social media age and advanced technologies, entrepreneurship became more complex. Even though there are several ideas and techniques that may be used during entrepreneurial ventures, this somehow does not make the life of an entrepreneur easy. With multiple marketing techniques, reaching out to the target audience became easy.

However, it also increased the workload of an entrepreneur. With the demanding marketplace, the need of innovative ideas also increased along with the desire to be unique in your business venture. Therefore, in entrepreneurship, the many advantages that may be gained by an entrepreneur are also accompanied by a few disadvantages.

Outlook of modern-day entrepreneurship

Some of the aspiring entrepreneurs may have the advantage of being supported by their families when laying down the foundation for their entrepreneurial venture. However, today an independent entrepreneur is highly appreciated as entrepreneurs are considered as risk takers who are willing to reach the heights in the corporate world with their own hard work. The risk of starting everything from scratch is not the kind of risk everyone has the will and courage to take.

Challenges / criticism

Due to popular belief, entrepreneurship is considered to be an easy way out for people not in favour of working under or for someone else. In several ways, many aspects of this statement might be completely true. However, just like any other profession, being an entrepreneur and choosing entrepreneurship as a career may come with several challenges. There are multiple criticisms and challenges that every entrepreneur may face throughout their career.

Monotonous ideas

The stress of coming up with an innovative idea that has not been used in the market before always lingers on every entrepreneur. When choosing entrepreneurship as a career path, it is crystal clear that the only way to stay on top of the corporate world is by coming up with brand new ideas. Creativity is the key to success in entrepreneurship.

However, with such a vast global marketplace, the ideas proposed are often monotonous which leads to the trouble of disapproval from the critics. This is the most common yet crucial challenge that is faced by every entrepreneur.

Disadvantage of being a start-up business

One of the most crucial and problematic disadvantages is the challenge of being a start-up business in the market. This challenge often leads to the trouble of working late hours during the initial phase of your business.

It is often a very crucial challenge to be the start-up business in the corporate world and then pave your way to the top. When facing dynamic and extensive competition, paving your way to the top may not be a very easy task!

Major responsibilities

One of the perks of choosing entrepreneurship as your career is the independence that you get by being an entrepreneur. However, being in charge of a unified team and having complete control over the decisions you make comes with a lot of responsibility.

This might prove to be very challenging for your business. Being the in charge means being responsible for anything that may go wrong in the business. This may prove to be very challenging for any entrepreneur.

Risks of success or failure

There are several risks that may come along with entrepreneurship. Like mentioned earlier, an entrepreneur is responsible for several things. The risks associated with adopting and implementing new and innovative ideas may sometimes result in failure.


How to Hire a Content Writer (The Right Way)

Once you begin contacting some possible new content creators, you want to begin to pay close attention to their responses. Much of your communication is going to be digital, not in person. Digital communication makes building a relationship and getting to know them a bit different than a regular in-person interview. However, the same principles still apply.

content writer scripted

How to Hire a Content Writer (The Right Way)

If you’re a content marketer, then you understand the struggle of keeping up with your loyal customer base. Curating content includes more than just writing. It involves editing, graphics creation, branding, marketing and more. And your content must be engaging, educational and entertaining at all times.

It can be daunting to hire outside help, for fear of ruining your business reputation and status. It may take some time and effort, but the right fit is out there. It’s possible to choose freelance content writer successfully; you simply need to know where to look.

These skilled content writers exist, and they can help generate new leads for your business. They can add value and authority to your blog and online content that otherwise would have gone unnoticed. You need them for your overall success.

Look at Content Writer’s Past Experience

working experience content writing

Once you have narrowed it down to a few freelancers, you think you may want to contact, go ahead and give each one a little more consideration. Review their portfolios and past work. Take the time to read their writing and see if their style, voice, and perspective are in line with you and your business.

If you run a beauty product company, you may come across a talented, skilled writer whose past work is mostly in engineering and mechanics. Perhaps this individual, although professional, is not a good fit for the type of audience you are trying to connect with.

Look for a person, who has experience or in-depth interest in your field. A writer who specializes in marketing isn’t probably a good fit. Content Marketing Institute writes that many copywriters are eager to accept work from anywhere. But writing about energy-efficient window installations and organic acne treatments will cause them to spread themselves thin. This way one hardly gains knowledge and experience in a field.

Step #2: Define Your Content Needs

You want to hire content writers whose strengths align with your needs. Your writer can be the best landing page copywriter but be mediocre at crafting an interesting story in your articles; the same can be said for many other content types.

For example, I love writing articles and related content like emails and ebooks, but I’m not comfortable writing technical copy because it’s not my specialization. I could do it, but you may not receive the best ROI from my skills.

Look at what the writer has done in the past; in there, you will find not only what they are most experienced with, but you will also see what they can do with each content type. Find the patterns that you find and base your decision on them.

Be clear on what you want before you hire content writers. If you want fun and lighthearted content, look for writers that consistently write with those attributes. Take a look at their portfolio and see how they write there. The same applies to specialties; for example, if you want an email writer, look for writers who explicitly say they are good at writing emails.

Save Yourself Some Time: Hire a Content Agency Instead

Content marketing agency

Content Agencies Do A LOT

Agencies have editors on staff to make sure your content is fact-checked and ready for publishing, and they’ve already vetted their staff to ensure that they can meet and exceed the needs of each and every client.

Content comes in many different forms, and the only way to know what types of content perform best for your brand is to measure site traffic, click-through rates, and other data. With a thorough analysis of results, you can build upon your existing content strategy and make even better content moving forward.

Digital agencies also make it a point to hire content marketers with different backgrounds and different types of experience. Whether you’re publishing a science blog, running a tech company, or selling fashion accessories, a great agency can provide you with a content writer who has expertise in your specific niche.

Providing your audience with quality content is the best way to build brand awareness and generate sales. If content isn’t already at the top of your to-do list, it’s time to make it a priority and find a content marketing writer who can exceed results and increase traffic to your site.

Sure, you may be able to get away with hiring a single content writer in the beginning. But when you start to see results and need to ramp up content creation, an agency with a full staff will be right there and ready to scale as your business grows.


Here s How to Deal With Rejection in a Healthy Way, According to Psychologists

After you’ve taken some time to calm down and get grounded, it’s important to pay attention to what you’re feeling — and a great way to do this is write it all down in a journal. One exercise you can do, says Becker-Phelps, is to write down all the emotions you’re feeling — and then pair them with the thoughts that are going with those emotions. “Just by doing that, you’re getting some distance, and then you can cope with the rejection better, because you’re not just all tangled up in it,” she says.

How to Deal With Rejection

Here’s How to Deal With Rejection in a Healthy Way, According to Psychologists

How to Deal With Rejection

We’ve all been rejected at one point or another — whether it be from a new love interest, a job you applied to, or a group of friends. Whichever kind of rejection you’re facing, the fact of the matter is that rejection hurts and when you put it out all on the line only to get a heartbreaking “no,” it’s enough to make anyone want to stop trying to put themselves out there for anything.

When you let rejection hold you back like this, though, it can wreak havoc on all aspects of your personal life. In fact, according to Leslie Becker-Phelps, Ph.D., psychologist and author of Bouncing Back from Rejection: Build the Resilience You Need to Get Back Up When Life Knocks You Down, dealing with rejection in unhealthy ways can not only negatively impact your personal relationships, but can even lead to debilitating conditions such as depression and anxiety.

Fortunately, though, there are ways you can deal with rejection that can help you come out of it stronger. Getting rejected doesn’t have to be the end-all be-all, and the experience can actually help you in the long run to become more resilient in your life. So if you’re wondering how to deal with rejection from friends, family, coworkers, or a crush, here are some of the best psychologist-approved tips and techniques to help you bounce back from the experience:

Examine your own role in why you got rejected.

Some rejections truly aren’t as personal as they feel. Love rejection on Tinder, for example, simply means that some stranger took all of 20 seconds to make a snap judgment based on criteria you’ll never be privy to. But if, say, you used to be a member of the office happy hour crew and your after-work drink invites have suddenly vanished, it may be time to review your possible role in why that came to be.

Think back to the last time you spent with the party in question (you know, the rejecter) , whether it was on a date or in a job interview. Winch suggests a mental replay of what, to your best recollection, you said or did, and how they reacted. Is there anything you could’ve done differently to improve the encounter, or can you at least prevent it from happening again in the future?

“This isn’t to say the other person had no responsibility,” Winch says, “but the value in that examination is to learn what we might need to be mindful of what we hadn’t paid sufficient attention to previously.”

Don’t Look Back with Rose-Colored Glasses

When we experience a rejection, we are often more inclined to build up whatever or whoever is rejecting us. Jobs can start to sound better when we don’t get them. Dates may appear more attractive after they don’t call back. And relationships that were rocky or made us miserable may start to seem blissful once they’ve ended. Dealing with a rejection is a lot harder when we are mourning something that didn’t really exist the rosy way we remember it.

Often, couples who struggle with closeness are already dealing with some degree of what Dr. Robert Firestone calls a “fantasy bond,” an illusion of connection and security that replaces real love, intimacy, and affection. They settle for the form of being in a relationship, while missing out on the real respect, warmth, and attraction that drew them together in the first place. Eventually, when one partner decides to end the relationship, the other person is left mourning, not only the relationship, but the fantasy they created of being connected to the other. They forget or ignore the ways they struggled, the parts of them that didn’t gel so well with the other person, and the qualities they didn’t like in their partner or about the relationship.

When we feel rejected, even when we feel anger at the other person or the situation, we’re often, on some level more willing to tear ourselves apart, while building up the one who’s rejecting us. We idealize the person or the relationship and long for it, while simultaneously reinforcing the idea that we are less than or unworthy. What we must realize is that this feeling of unworthiness often has much deeper roots inside us, and what’s tormenting us often has less to do with the actual reality of what we lost and more to do with a fundamental negative feeling about ourselves that drives us to believe fantasy over reality.

Redirect your thoughts on moving forward

You’ve faced rejection and survived it, now don’t let it hold you back from life! How will you apply what you learned to the future? What life advice did the situation give you? The best part of rejection is looking forward and learning not to be so hard on yourself in the future. “Moving on can mean finding the courage to try again, whether that’s going up for another promotion or asking someone out for coffee,” Savage says.

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How to Write a Paper About Psychology

How to Write a Paper About Psychology

Psychology is a special subject with special needs. If you miss out on the requirements, you mess the whole assignment. Are you struggling to write a psychology paper? The following are guidelines to help you write one:

Decide Which Subject About Psychology You Want To Write About

There are different aspects of psychology, for example, clinical psychology, children development, cognitive psychology, and social psychology. Each of these disciplines requires different information. Therefore, before you decide on which subject to delve in, ensure you read and understand each of them. After that, select the one that you feel comfortable writing about. If you are not sure, psychological books and internet resources will help you distinguish them and make a wise decision. 


Doing research is the key to writing an incredible paper regardless of your field of study. In psychology, you need to read psychological books. Additionally, reach out to internet resources. Since psychology is vast, you have to be sure of where you do your research. For example, if you intend to write about a disorder and the type of therapy psychologists perform, you should focus on clinical psychology related sources. Psychology often takes time to comprehend. Therefore, do not hurry your research process. Be slow, but extract quality data for your paper. 

Listen To Podcasts

Listening to podcasts is a rare habit. Most psychological topics have successful stories embedded in them. Listening to these stories through podcasts will better your understanding and keep you open-minded. Choose podcasts that relate to the topic you are writing. Additionally, ensure you check the creator of the podcast before you listen to it, and select ones created by psychology experts. 

Seek Online Writing Services

If you are a psychological student, or you want to learn about psychology, you will attest to its uniqueness. It requires some level of understanding, a quality that takes time for some students to develop. If you face challenges writing a psychology paper, turn to a website offering college paper writing service for help. Let them complete the paper for you and learn from them.

Create an Outline

Like other college papers, psychology-related papers follow specific guidelines. Before you write one, ensure that you have the correct guideline by creating a draft outline and presenting it to your supervisor for approval. Outlines guides and make your final writing easier. If you skip this phase, you may end up deviating from the course guidelines and make too many errors.

Write the Paper

You have the information you require. You also have a condensed and approved outline. Now it is time to write the paper. Do it carefully and pay attention not to misspell psychological terms. While it is mandatory to edit your paper, avoid making errors at this stage to make sure you shorten your editing time. However, this is not the stage to stress out. Write the paper the best way possible then check the mistakes later. 


In psychology, you will encounter too much jargon and unfamiliar terms. If you misuse or misspell them, you may not get the grades you desire. That is why it is significant to edit after you have finished writing. Check for grammatical errors, plagiarism, and others. 


The first edit in psychology may not guarantee your paper the perfection it deserves. Read it aloud as you listen. Give a friend also to read it aloud for you. Ask them their opinion. In case there are mistakes, correct them.


By now, you should be able to attempt your psychology papers. However, if you still cannot get it right, continue practicing until you nail it.


I agree that mindfulness should ultimately be developed into theory mainly because of the immense interaction that it plays with the human brain. As portrayed by Dr Siegel, mindfulness can be classified using the three R’s namely: reflection, relationships and resilience. It is important to however start nurturing this principle to an individual at an early stage of their lives to reap significant benefits from the same.

It is true that resilience is a focal point within the air force as our commander mainly focuses on mental, spiritual and physical resilience. These three can be linked to mindfulness which forms another reason as to why I believe it should be developed into theory. Resilience mainly focuses on the brain and how it is effectively able to adapt well in the face of challenging times.

I particularly enjoyed his focus on relationships especially since technology has really taken dominance of our lives endangering the solidity of relationships we have today. I agree with his point that the number one contributor to happiness and wisdom is fostering of positive relationships. That the more we give to others the happier we also become showing that happiness can also be achieved when material things are not the subject. Happiness has always been linked with reduced stress and improved health showing that mindfulness has some health benefits if properly nurtured.

Parents should guide their children especially with the reflection phase enabling them to learn how to observe and interpret different things in life. In this way, children will grow up with significant knowledge and will also know the importance of having positive relationships from a young age.