Ashley Brown Writing

The summer months are a great time to practice your writing skills and hone your craft. Whether you’re working on a novel, short story, or essay, there are plenty of ways to keep your skills sharp over the summer.

1. Read

Reading is the best way to expand your knowledge of the world and the people in it. It’s also a great way to improve your writing. When you read, you can use your imagination to fill in the gaps in your knowledge. You’ll be able to see the world from a new perspective, and that will help you write better.

2. Watch Movies and TV Shows

Watching movies and TV shows can be a lot of fun, and it can also help you learn a lot about the world. You can learn about different cultures, and you can even learn about yourself.

3. Read Non-Fiction

Non-fiction books are great for expanding your knowledge, and they can also be a great source of inspiration for your fiction writing.

4. Listen to Audio Books

Audio books are the perfect way to listen to books on the go. You don’t have to worry about losing your place in the book, and if you want to take a break, you just turn off the audio.

5. Write

Writing is an excellent way to get your thoughts out of your head and onto the page. Writing is a great skill to develop, and the more you write, the better your writing will become.

6. Write in Your Journal

Keeping a journal is a wonderful way to keep track of your thoughts and feelings. Writing in a journal can help you work through your thoughts, and when you get back to your writing, it will be easier to organize your ideas.

7. Write Short Stories

Short stories are a fantastic way to practice writing. They can be fun and easy to write, so you can get a lot done in a short amount of time.

8. Write Memoirs

Memoirs are great because you get to write about your life. You get to share your experiences with the world, and writing a memoir can be an incredibly cathartic experience.

9. Write Essays

Essays are great practice for writing because they require you to think about a specific topic and write about it.

10. Write Blog Posts

Blogging is a fun way to express yourself and share your thoughts with others. If you have a lot to say, you should consider starting a blog.

11. Write Poetry

Poetry is a fantastic form of writing because it requires you to express your thoughts in a different way.

12. Write Fan Fiction

Fan fiction is the act of writing a story that is based on a popular TV show, movie, or book.

13. Write a Novel

A novel is a huge undertaking, but it can be one of the most rewarding experiences of your writing career.

14. Write an Anthology

An anthology is a collection of short stories written by different authors.

15. Write Screenplays

Screenplays are a popular way to write fiction because they can be turned into movies.

16. Start a Blog

Starting a blog is an easy way to share what you have to say.

17. Start an Instagram Account

Instagram is a social media site where you can share photos and videos with your friends and followers.

18. Make a Youtube Channel

Youtube is a popular site for sharing videos, and making a Youtube channel is a simple way to do that.

19. Make an Etsy Store

Etsy is a site where people can buy and sell handmade items.

20. Start A Facebook Page

Facebook is the most popular social networking site, and starting a Facebook page is a quick way to connect with your readers and fans.

21. Create a Website

Creating a website is a good way to promote yourself and your work.

22. Get Published

Getting published is the ultimate goal of any writer, and there are many ways to get there.

23. Join a Writing Group

Joining a writing group can be very helpful because you can connect with other writers and learn from them.

24. Join an Online Writing Community

Online writing communities are great places to get feedback on your work, and to learn from other writers.

25. Read a Lot

Read as much as you can, and read widely. You never know what you might learn.

26. Read for Pleasure

There are many reasons to read, and reading for pleasure is one of them. Reading for pleasure can be relaxing and enjoyable.

27. Read to Learn

You can read for pleasure, but you can also read to learn. Reading to learn can be helpful because it gives you a better understanding of how the world works.

28. Read Online

If you don‘t have time to read in the traditional sense, reading online can be the next best thing.

29. Read the Classics

The classics are some of the best books ever written. Reading the classics can give you a deeper understanding of history and culture.

30. Read Biographies

Biographies are great ways to learn about the lives of famous people.

31. Read Historical Fiction and Historical Non-fiction

Historical fiction and historical non-fiction are great sources of inspiration because they allow you to immerse yourself in another time and place.

## Introduction

A standout email is an email that stands out from the rest of the emails in your email list.

It’s not the email that you send to the most people, but the one that gets the most attention from your subscribers. It is the email you send when you want your subscribers to pay attention to you and your business. It could be an announcement of a new product or service, a sale, a special offer, a promotion, or anything else that you’d like to get your subscribers’ attention and get them to act on it.

In this guide, I’ll show you how to write a standout marketing email that will get the attention of your subscribers and convert them into customers.

## What Is A Standout Email

Before you start writing your standout email, you need to understand what makes an email standout. A standout email doesn’t just stand out from other emails, but it also stands out among all the emails that your subscribers have received in the past.

An email that gets a lot of attention is called a “spammer” or “scammer.”

## What Makes an Email Standout

Here are some of the things that make an email stand out:

1. The Subject Line

The subject line is one of the most important parts of an email because it is the first thing your subscribers see when they open your email. The subject line should be short, catchy, and relevant to the content of the email itself. It should also be clear and easy to read. Make sure that the subject line of your email stands out and is different from the subject lines of all the other emails that they’ve received from you. You want your email to stand out, not blend in with all of the other email messages that they have received from your company. Here are some examples of good and bad subject lines:

Good Subject Line:

Hi [name],

How are you doing today? I just wanted to send you a quick email to let you know that we’re having a special sale on [product name] right now. If you act now, you can get [product price] for [discount rate]% off. Click the link below to take advantage of this limited-time offer.

2. The Content of the Email

Your email should be well-written, well-formatted, and well-thought-out. Every email should have a clear call to action. Your email should tell your subscribers what you want them to do. For example, if you are offering a discount on your product, you should tell them what they need to do in order to get the discount. This is called the “call to action” and it should be clear, concise, and easy for your readers to understand. Also, make sure that your email has a clear unsubscribe link so that your readers can unsubscribe from your emails at any time if they no longer want to receive your emails. Finally, it is a good idea to include an “opt-out” link at the bottom of your emails so that you can continue to send emails to your subscribers even after they have unsubscribed from your list.

Here is an example of a good and a bad email:

Hi [subscriber name],

I wanted to take a moment to say thank you for subscribing to my email newsletter. I hope that you are doing well. In this email, I would like to tell you about a new [product] that I just added to my [website]. I think that you will find this new product to be very useful, and I am offering it to you at a very special price. Please take a look at it and let me know what you think.

[Product Link]

Thanks

Classifications

Old Style
This category includes the first Roman types, originally created between the late 15th and mid 18th centuries, as well as typefaces patterned after those designed in this earlier period. The axis of curved strokes is normally inclined to the left in these designs, so that weight stress is at approximately 8:00 and 2:00 o’clock. The contrast in character stroke weight is not dramatic, and hairlines tend to be on the heavy side. Serifs are almost always bracketed in old style designs and head serifs are often angled. Some versions, like the earlier Venetian old style designs, are distinguished by the diagonal cross stroke of the lowercase e.

Transitional Serifs
English printer and typographer John Baskerville established this style in the mid 18th century. These typefaces represent the transition between old style and neoclassical designs, and incorporate some characteristics of each. Baskerville’s work with calendered paper and improved printing methods (both developed by him) allowed much finer character strokes to be reproduced and subtler character shapes to be maintained. While the axis of curve strokes can be inclined in transitional designs, the strokes normally have a vertical stress. Weight contrast is more pronounced than in old style designs. Serifs are still bracketed and head serifs are oblique.

Neoclassical & Didone Serifs
These are typefaces created within the late 18th century, or their direct descendants. The work of Giambattista Bodoni epitomizes this style of type. When first released, these typefaces were called “classical” designs. Early on, however, it became apparent to printers that these were not updated versions of classic type styles, but altogether new designs. As a result their classification name was changed to “modern.” Since the mid 20th century, they have also been classified as neoclassical or didone. Contrast between thick and thin strokes is abrupt and dramatic. The axis of curved strokes is vertical, with little or no bracketing. In many cases, stroke terminals are “ball” shapes rather than an evocation of a broad pen effect. These tend to be highly mannered designs, with clearly constructed letters.

Slab Serifs
Slab serif typefaces became popular in the 19th century for advertising display. These typefaces have very heavy serifs with minimal or no bracketing. Generally, changes in stroke weight are imperceptible. To many readers, slab serif type styles look like sans serif designs with the simple addition of heavy (stroke weight) serifs.

Clarendon Serifs
This category includes the typefaces patterned after the Clarendon type styles first released in the mid 19th century. Clarendons were designed as bold faces to accompany text composition. Their stroke contrast is slight, and serifs tend to be short to medium length. Later, many of these designs were released at larger point sizes as display types. Character stroke weight that is more obvious, and serifs that tend to be longer than earlier designs, mark more current interpretations of this style.

Glyphic Serifs
Typefaces in this category tend to emulate lapidary inscriptions rather than pen-drawn text. Contrast in stroke weight is usually at a minimum, and the axis of curved strokes tends to be vertical. The distinguishing feature of these typefaces is the triangular-shaped serif design, or a flaring of the character strokes where they terminate. In some type classification systems this category is sub-divided into two groups: “glyphic” and “latin.” “Latins” are faces with strictly triangular-shaped serifs.

20 Best Web-Safe HTML Fonts

1. Arial

2. Arial Narrow

3. Times

4. Times New Roman

5. Helvetica

6. Courier

7. Courier New

8. Verdana

Verdana is an excellent on-screen font due to its readability in small size and when displayed on low-resolution screens. This is primarily due to its generous width and spacing between characters.

9. Candara

Moreover, Candara achieves a contemporary look thanks to its curves and open forms. This font is suitable for informal typographic settings such as blog post titles and taglines on websites.

10. Geneva

The font is versatile and widely used for both display and body text. The bold colors and slim strokes make this font legible in any size – it offers generous spacing with consistent length to ensure readability.

11. Calibri

12. Optima

13. Cambria

14. Garamond

15. Perpetua

16. Monaco

17. Didot

This typeface is known for its high contrast and increased stress, making it stand out. If you’re looking for a display font for your website’s heading, tagline, or titles, consider Didot.

18. Brush Script

19. Lucida Bright

20. Copperplate

Dishonorable Mention: Comic Sans

Why Should You Use an HTML Web Font?

Add HTML Fonts Manually

Adding fonts manually using HTML can be a challenge since the HTML tag is a deprecated font tag in HTML5. Instead, people now use CSS properties to change font-family properties, color, face, and other font attributes.

Add HTML Fonts Using Plugins

After the verification is complete, add your .ttf, .otf, and .woff font files and click upload to let UAF convert the custom fonts into web-safe fonts.

5. GOTHIC / BLACKLETTER CALLIGRAPHY

Gothic letters have a very strong resemblance to medieval times and it can be a great choice of style if you are trying to represent something with a long tradition, old and strong.

Graffiti can be characterized as a more ‘’free’’ art form, meaning that there aren’t really any firm rules on how to create it – like for example blackletter or copperplate calligraphy does.

Thick, thin, round, sharp – graffiti gives you total freedom of doing whatever you want, but just keep in mind that it still needs to be well balanced, have good contrast between colors etc.

TO KEEP IN MIND – if you are just starting out, or if you are simply trying a technique for the first time, don’t get discouraged if you don’t like what you’ve created at first. Repeat the same artwork 5 times and compare the first and the last one –

Resource:

https://www.fonts.com/content/learning/fontology/level-1/type-anatomy/type-classifications
https://www.hostinger.com/tutorials/best-html-web-fonts
https://www.lettering-daily.com/types-of-lettering/

How to Start Freelance Writing as a Beginner

Getting paid to write, sounds like a dream, doesn’t it? The exciting news is it’s not a dream, and you can do very well by starting a career as a freelance writer! Today we’ll talk about the different opportunities that exist for freelance writers, plus how you can start freelance writing as a beginner.

What is Freelance Writing?

Freelance writing is when you work for hire to write something for someone else. In most cases, a freelance writer today will be writing articles which will appear on websites and blogs online, as well as potentially in print magazines, newspapers, and other publications.

As a freelance writer, you can work for a number of different types of people. For example, you could be hired by a company which needs blog posts on their website, and they hire you to write these posts.

There are also websites where you can sign up to be a freelance writer and they will pay you based on the articles you submit. These types of sites however are typically referred to as “content mills” – and it’s easy to burn out fast as you often have to produce quantity over quality to make it worthwhile.

Today I will share how I have done well as a freelance writer, and how today I charge anywhere from 50 cents to 800 per word when I am hired to write. I often meet people at various conferences who beg me to write – so learning how to write well and what to write about is important!

I’ve also hired freelance writers in the past, so hopefully these tips will help give you a nice understanding of how freelance writing works and what you can do to start your freelance writing career on the right foot!

Here’s How to Start Freelance Writing:

Step 1: Start by Creating a Portfolio

Your portfolio as a freelance writer is critical. You will want to write articles and pieces which are easy to read, informative, and accurate. Having examples of your written work is critical in helping people decide whether or not they would want to hire you as a writer.

You can also create a portfolio of writing samples online. This could be your own blog or website, or you could easily set up a google docs account to upload your writing samples to be viewed by potential clients.

Step 2: Create a Profile at Freelance Job Boards

Creating a profile at most freelance sites is relatively straightforward. Some freelance job boards will require you pay an application fee, which is typically a relatively small price, such as $5. This is usually how they try to keep out spammers. You will also likely need to authenticate your account with a phone number and possibly even a copy of your photo ID and tax information.

These steps can be annoying as a new writer, but it is helpful to do this, as it will make your life a lot easier for billing and taxes. It also adds a level of trust to the website, because if someone goes through all of that trouble they are more likely to be reputable and trustworthy as someone who will actually pay you!

For example, if you are a psychiatrist, you can get paid more simply for your credentials as an expert in the field of psychology. If you are a licensed plumber, people will pay more to have someone who is knowledgeable in that subject.

While a good writer can write about any topic, even a topic they know very little about, having experience will show through. It’s important to list any type of experience you may have that would make you a desirable writer for hire!

Step 3: Begin Submitting Proposals for Writing Jobs

It is important when you first start submitting for work that you do not underbid your worth! Many writers think, oh, everybody else is charging $5o to write a 500 word article, I’ll charge $35 and hopefully win more writing gigs that way. Unfortunately, there are a lot of problems with this!

First of all, it devalues the work of all writers everywhere. In order for writing to be taken seriously, we have to know our worth as a writer. The myth of being a starving artist of a writer is silly, and we can’t keep feeding into that idea. Writers need to make a living wage, because the work they do typically does cause a lot of return for the businesses and individuals that hire them.

A website that hires you to write articles is likely making a lot of money off your writing – otherwise they would not pay you to write those articles! One single article on a popular website can translate to thousands of dollars per month for that website in income.

DO NOT SELL YOURSELF SHORT!

If you charge $50 per article, and your goal is to make $3,000 – guess how many articles you have to write? You would have to write 60 articles, or two articles per day every single month.

Now, let’s imagine you find a client who is willing to pay you $350 for every article you write. If your goal was to make $3,000 in a month, now you only have to write 9 articles per month. If you write 10, you’ll actually make more money than your original goal.

See the big difference? Know your value as a writer. Don’t compromise. If you are a good writer, tell people you are a good writer. If you are a good writer, people will expect to pay top dollar for your writing.

It’s true, in the beginning as you build up credibility, you will likely need to charge a little bit less. However, this does not mean cutting yourself short. As you build credibility and a proven track record with the success of your writing, you will be able to soon be able to charge more for your writing.

Step 3: Build More Credibility as a Writer

Building credibility is not as difficult as it seems. The portfolio you created in the first step is a good starting place. However, it’s good to also know what people who are hiring writers want and need – this way you can have these qualifications to outshine the competition.

Many freelance writing gigs online are to create content for websites and blogs to rank in search engines. This is called SEO writing. I won’t get into the nitty-gritty details of writing for SEO here, but it is something that a lot of freelance writers simply don’t understand.

Why? Because those of us who do know how to write well for this type of writing aren’t too quick to spill all of our secrets – after all, that is what makes us valuable as writers!

The good news is you can easily take a course online on this, and all of the information out there is basic common sense. Write good content, people will share it, and people will find it.

Organize your notes

Note: If you don’t organize your notes, writing your article takes practically forever, what with all the leafing through the pile to find that one quote you wanted. You might think skipping organization is a time-saver, but trust me, it’s not.

The secret to writing a first draft…fast. I want to give you a big article-writing tip for creating a strong first draft: Try putting aside all your notes and quotes, and just writing the story.

This ‘spit draft’ will often be a lot better than what you’ll come up with if you cobble the draft together slowly, shuffling through your notes, stopping and looking up names, and rechecking exact quotes as you go.

I’ve often spent a grinding, 8-hour day making all that happen. Instead, see if you could create a first draft in short order. Then, refer to your notes and outline to fill in details and make sure there isn’t an important point you forgot to include.

Now that you have that big-picture, ‘how to write an article’ process tip, it’s important to understand article structure, so your draft has all the key pieces needed to impress your editor.

The lede

This is journo-speak for the lead sentence or three, or the beginning of your article. Simply put, the lede needs to be fascinating. Its job is to compel readers to continue reading the rest of the story.

Don’t write a ‘wind-up’ or ‘throat-clearing lede,’ where you take five paragraphs to get to the point (unless this is a very long article, and the publication’s style allows for this). Readers generally don’t have the patience for that anymore.

Instead, cut to the chase with something that makes us just have to keep reading. For instance, I once began a reported story with, “Briefly, it was Bambi in bondage.” You want to know what that’s about, no?

Everyone told Tom Kennedy to expect flooded trails when he hiked through Big Cypress National Preserve in the spring of 2015. But as he sloshed through miles of waist-deep swamp water that hid alligators and aggressive snakes, the trail quickly got the better of him.

It’s a hallmark of amateur freelance writers that their ledes are boring. You want people to read your whole article, after all the hard work you put in, right? Make that lede shine, and they will.

Remember, this lede serves double-duty, as you may also use it in your proposed query letter to try to get hired. Spend some time on it — I’d say I rewrite mine dozens of times, typically, before I’m satisfied.

The ‘nut graf’

A paragraph or three on from the lede, after you’ve finished that opening anecdote, interesting fact, or brief expert quote, it’s time to orient readers. They won’t read through a long piece without having a sense of what they’re going to find out if they do.

If you believe the news, we’re a country full of half-awake zombies who need to chug caffeine just to make it through the day. While the reality isn’t quite that bad, many Americans are sleep deprived, and it’s harming their health. We spoke with health clubs and sleep medicine experts about why health clubs should help their members get the Z’s they need—and how to do it.

Note: A strong nut graf sends your reader on to complete the story with the confidence that they understand the direction this article will take — but not with enough info that they feel fully informed and stop reading.

The body

1. 1. • Simplify. If you research and interview like I do, you likely won’t be able to fit everything you’ve learned into this article. Look for side issues you could prune out and possibly spin into another article.
      • Watch your transitions. Your article body shouldn’t jump abruptly from topic to topic. Read the last sentence of one paragraph and the first sentence of the next. Do they make sense together? If not, adjust.
      • Organize sources. Try not to ping-pong back and forth between your sources and quotes…it’ll get confusing for the reader. Introduce an expert, use them, and then use the next one. Maybe come back to the first expert toward the end.
      • Quote short and zingy. Usually, 1-2 sentences is good. Don’t use a quote where you could sum up a point narratively. Quotes should add insight, show the personality of the subject, or convey something that would be lost if you rephrased it in narration. Don’t overuse quotes.

   Tip for longer articles: Outline the sections you’ll need, and give each a proposed wordcount. This will help you write to length and avoid having to do a ton of cutting later.

   The conclusion

   Writing a strong conclusion also helps prevent editor chopping from the bottom (a habit many editors have). If you have a strong final point, the editor’s more likely to come to you and ask you where to shrink the piece down, giving you more control over your article’s final form.

   Resource:

   https://thinkwritten.com/freelance-writing-for-beginners/
   https://www.freelancewriting.com/freelance-writing/
   https://makealivingwriting.com/how-to-write-an-article/

7 principles of business communication

When you put pen to paper, you should be considering every principle. We’ve looked at these principles before, but now let’s take a deep dive into how they might impact your writing.

Let’s assume that you’re writing a communication to let everyone know that the corporate office phone system will be down for a certain period of time next Friday morning. Let’s take a look at how each of the principles of business communication figure into that written message.

• Clear: When you craft the message, you should make sure that it’s clear to your readers. In this case, you want the entire company to know that the corporate office phone systems will be down between 9 and noon. Being clear means that you add a.m. and p.m., even if you think it might be obvious. You should indicate that you’re talking about Pacific Standard Time, and so on.
• Concise: Since it’s a message about the phone system, it should be a message only about the phone system. And then, a message only about the outage. If you’re inspired to include, “Tom broke the phone system last week and now it needs to be repaired,” resist this urge. Even if Tom is responsible for the outage, it may be appropriate to joke with Tom about it if he’s a personal friend, but this is not the kind of messaging that should go out to the whole office.
• Objective: Your own personal feelings and comments do not need to be a part of the phone communication. For instance, “Even though the timing is poor for those working on the polling project, we intend to repair our phone system on Friday” is a great example of not being objective.
• Consistent: If the phone system has been out three or four times before, your message should be similar in nature to those that came before it. If one of the details of the phone system is that it’s being upgraded so we can add a new satellite office to the trunk line, don’t include information contrary to this fact unless it is explained. Consistent means that the details are the same each time–that the communication looks the same, sounds the same; and that any new details are called out.
• Complete: If you set out to tell the company that the phone system is going to be out at 9:00 a.m. on Friday morning and then fail to tell them when it will be back up, then your message is incomplete. Strive to be complete in your written communication by anticipating any question a reader might ask: “Is the phone system going down this Friday or next Friday?” “How long will it be down?” “Is the whole corporate office affected or just a portion?”
• Relevant: When considering whether a message is relevant, you can ask yourself, “Are these readers affected by this information?” “Does it matter that the phones will be out on Friday if the office is closed for the holiday?” It also means not including information that isn’t relevant to the reader, such as, “The repair people think that, by replacing the left widget on the main switchboard, they may solve the problem, but it could also be the right widget, in which case they’ll need to order a part.” This is not relevant.
• Considerate of Audience Knowledge: Always keep in mind the knowledge your audience brings to the message. If you’re communicating the details of nuclear fission to a group, you would talk to them differently depending on how much they knew about science. In this case, everyone understands what a phone is. (Though those two extraterrestrials just hired in real estate may need to know it’s the black thing on their desk with the handset you can put up to your ear.)

It’s incredibly important to measure your written communication against the seven principles of business communication because in written communication, the “feedback” portion of that social communication model isn’t always accessible. When noise enters your written communication, you often don’t immediately know that your audience doesn’t understand, sometimes until it’s too late. Make sure you measure your message against the seven principles to stay ahead of any misunderstandings.

Practice Question

When you consider the difference between communication on a personal level and communication on a professional level, the first thing that comes to mind is the level of formality. In personal communication, you typically use relaxed language, and the level of knowledge your audience brings into the communication is usually significant and personal. The need to be clear and concise, to be objective, is thrown aside. Personal communications are often meant only for a single audience and are oftentimes understandable only to that audience.

Professional communication, on the other hand, is read by an audience that you don’t know as well. You find you need to make an effort to be clear, concise, relevant and objective. You make an effort to appeal to and be understood by a more diverse group.

However, with the advent of technology and social media, the lines between personal and professional communication are becoming blurred. Your customers are looking to connect with your company on a deeper, more personal level. Technology has turned the 9–5 worker into an always-accessible team member, and because of it, professional relationships are evolving into something that straddles the line between formal and informal. Customers, vendors, and even co-workers want to deal with a human being, not someone hiding behind the curtain and operating the great and powerful talking head that runs the company. Add to that myriad methods of informal communication platforms like texting and social media, and you can see there’s a revolution going on here.

Your business communications are destined to be affected by this shifting tide. If companies with strong brands are going out of their way to connect with their customers on social media and share the “human side” of their businesses, then there’s no reason why you shouldn’t follow suit as long as you feel comfortable doing so.

• Don’t give up the seven principles of business communication: No matter how personal you get, those principles are still the hallmark of a successful message. Your wider audience still needs clarity, uniformity, and so on. Your goal is to be understood, to yield a particular business result, and that doesn’t change.
• Don’t get personal to the point of irrelevance: Your co-workers and vendors might enjoy knowing that you’re a huge football fan, but they don’t need to know what you had for lunch today.
• Don’t share details that might not be easily embraced: People don’t always receive the message well if you express strong political beliefs that don’t fit with theirs. Be careful about sharing your “ideals.” GoDaddy.com CEO Bob Parsons got called out in 2011 when he made a video of his exploits hunting elephants and posted it to his company’s site so he could “share” himself with the world. The attention he got for his moment of personal sharing wasn’t good.

Even though professional communication and personal communication are quickly becoming just “communication,” your success still hinges on being successful at it. Strengthen your command of the seven communication principles and move forward bravely with your list of shareable personality traits.

Recommended

Sources:

https://courses.lumenlearning.com/wm-businesscommunicationmgrs/chapter/writing-in-business/
https://worldofwork.io/2019/07/the-7-cs-of-communication/
https://www.slideshare.net/SMRakib3/principle-of-business-communications