The 20 Best HTML Fonts to Use in 2022

what are the types of lettering - Lettering Daily

Classifications

Old Style
This category includes the first Roman types, originally created between the late 15th and mid 18th centuries, as well as typefaces patterned after those designed in this earlier period. The axis of curved strokes is normally inclined to the left in these designs, so that weight stress is at approximately 8:00 and 2:00 o’clock. The contrast in character stroke weight is not dramatic, and hairlines tend to be on the heavy side. Serifs are almost always bracketed in old style designs and head serifs are often angled. Some versions, like the earlier Venetian old style designs, are distinguished by the diagonal cross stroke of the lowercase e.

Old Style Serifs

Transitional Serifs
English printer and typographer John Baskerville established this style in the mid 18th century. These typefaces represent the transition between old style and neoclassical designs, and incorporate some characteristics of each. Baskerville’s work with calendered paper and improved printing methods (both developed by him) allowed much finer character strokes to be reproduced and subtler character shapes to be maintained. While the axis of curve strokes can be inclined in transitional designs, the strokes normally have a vertical stress. Weight contrast is more pronounced than in old style designs. Serifs are still bracketed and head serifs are oblique.

Transitional Serifs

Neoclassical & Didone Serifs
These are typefaces created within the late 18th century, or their direct descendants. The work of Giambattista Bodoni epitomizes this style of type. When first released, these typefaces were called “classical” designs. Early on, however, it became apparent to printers that these were not updated versions of classic type styles, but altogether new designs. As a result their classification name was changed to “modern.” Since the mid 20th century, they have also been classified as neoclassical or didone. Contrast between thick and thin strokes is abrupt and dramatic. The axis of curved strokes is vertical, with little or no bracketing. In many cases, stroke terminals are “ball” shapes rather than an evocation of a broad pen effect. These tend to be highly mannered designs, with clearly constructed letters.

Neoclassic & Didone Serifs

Slab Serifs
Slab serif typefaces became popular in the 19th century for advertising display. These typefaces have very heavy serifs with minimal or no bracketing. Generally, changes in stroke weight are imperceptible. To many readers, slab serif type styles look like sans serif designs with the simple addition of heavy (stroke weight) serifs.

Slab Serifs

Clarendon Serifs
This category includes the typefaces patterned after the Clarendon type styles first released in the mid 19th century. Clarendons were designed as bold faces to accompany text composition. Their stroke contrast is slight, and serifs tend to be short to medium length. Later, many of these designs were released at larger point sizes as display types. Character stroke weight that is more obvious, and serifs that tend to be longer than earlier designs, mark more current interpretations of this style.

Clarendon Serifs

Glyphic Serifs
Typefaces in this category tend to emulate lapidary inscriptions rather than pen-drawn text. Contrast in stroke weight is usually at a minimum, and the axis of curved strokes tends to be vertical. The distinguishing feature of these typefaces is the triangular-shaped serif design, or a flaring of the character strokes where they terminate. In some type classification systems this category is sub-divided into two groups: “glyphic” and “latin.” “Latins” are faces with strictly triangular-shaped serifs.

Glyphic Serifs

20 Best Web-Safe HTML Fonts

1. Arial

The letters and numbers of Arial.

2. Arial Narrow

The letters and numbers of Arial Narrow.

3. Times

The letters and numbers of Times.

4. Times New Roman

The letters and numbers of Times New Roman.

5. Helvetica

The letters and numbers of Helvetica.

6. Courier

The letters and numbers of Courier.

7. Courier New

The letters and numbers of Courier New.

8. Verdana

The letters and numbers of Verdana.

Verdana is an excellent on-screen font due to its readability in small size and when displayed on low-resolution screens. This is primarily due to its generous width and spacing between characters.

9. Candara

The letters and numbers of Candara.

Moreover, Candara achieves a contemporary look thanks to its curves and open forms. This font is suitable for informal typographic settings such as blog post titles and taglines on websites.

10. Geneva

The letters and numbers of Geneva.

The font is versatile and widely used for both display and body text. The bold colors and slim strokes make this font legible in any size – it offers generous spacing with consistent length to ensure readability.

11. Calibri

The letters and numbers of Calibri.

12. Optima

The letters and numbers of Optima.

13. Cambria

The letters and numbers of Cambria.

14. Garamond

The letters and numbers of Garamond.

15. Perpetua

The letters and numbers of Perpetua.

16. Monaco

The letters and numbers of Monaco.

17. Didot

The letters and numbers of Didot.

This typeface is known for its high contrast and increased stress, making it stand out. If you’re looking for a display font for your website’s heading, tagline, or titles, consider Didot.

18. Brush Script

The letters and numbers of Brush Script.

19. Lucida Bright

The letters and numbers of Lucida Bright.

20. Copperplate

The letters and numbers of Copperplate.

Dishonorable Mention: Comic Sans

The word'seriously' in comic sans font

Why Should You Use an HTML Web Font?

Add HTML Fonts Manually

Adding fonts manually using HTML can be a challenge since the HTML tag is a deprecated font tag in HTML5. Instead, people now use CSS properties to change font-family properties, color, face, and other font attributes.

Add HTML Fonts Using Plugins

An overview of Easy Google Fonts, a WordPress plugin.

The banner of Use Any Font, a WordPress plugin.

After the verification is complete, add your .ttf, .otf, and .woff font files and click upload to let UAF convert the custom fonts into web-safe fonts.

5. GOTHIC / BLACKLETTER CALLIGRAPHY

Gothic letters have a very strong resemblance to medieval times and it can be a great choice of style if you are trying to represent something with a long tradition, old and strong.

What are the types of lettering? - Lettering Daily

Graffiti can be characterized as a more ‘’free’’ art form, meaning that there aren’t really any firm rules on how to create it – like for example blackletter or copperplate calligraphy does.

Thick, thin, round, sharp – graffiti gives you total freedom of doing whatever you want, but just keep in mind that it still needs to be well balanced, have good contrast between colors etc.

What are the types of lettering? - Lettering Daily

What are the types of lettering? - Lettering Daily

What are the types of lettering? - Lettering Daily

TO KEEP IN MIND – if you are just starting out, or if you are simply trying a technique for the first time, don’t get discouraged if you don’t like what you’ve created at first. Repeat the same artwork 5 times and compare the first and the last one –

Resource:

https://www.fonts.com/content/learning/fontology/level-1/type-anatomy/type-classifications
https://www.hostinger.com/tutorials/best-html-web-fonts
https://www.lettering-daily.com/types-of-lettering/

The Absolute Best Sources on How to Use QuickBooks Online

how-to-use-quickbooks-online

Quickbooks for Personal Use: A Comprehensive Guide

Data will always be a part of your workflows, no matter where you work or what you do, be it your business organization or your personal finances. In organizations, you have to work with data related to Customers, Employees, Orders, Marketing, and Advertising Costs. Whereas you deal with personal expenses, investments, mileages, and taxes. Irrespective of whether it’s your business or your personal life, all the data needs to be accounted for properly to keep the cash flow under check. This is where Accounting Systems like QuickBooks comes in handy.

Have a hard time keeping track of your personal finances? Well, worry no more, here’s an ultimate guide on how you can leverage QuickBooks for Personal Use. QuickBooks, one of the best Accounting and Finance Software in the industry, makes it easy to keep track of your finances with its accounting functionalities. Moreover, it will also help you visualize your data by accumulating it into Financial Reports. This makes sure that you have a better understanding of your personal finances. Before diving into how you can utilize QuickBooks for Personal Use, let’s discuss this robust platform and its salient features in brief.

Third-Party Training

6. and 7. Intuitive Accountant Newsletter and Scaling New Heights – Both of Joe Woodard’s (a longtime QuickBooks guru) vehicles are amazing QuickBooks Online resources. Intuitive Accountant is an online resource for product info, human interest, technical articles, and event listings. Scaling New Heights is a dizzying affair of nothing but training that is related to QuickBooks—both Online and Desktop. There is certification training, add-on training, business management, and so much more.

8. Twitter – So much stuff here, right? Just do a search for QuickBooks and you’ll be able to create a list based on hashtags and people that fit right in with whatever you are looking for.

12. The QB Show – We saved our favorite for last. Started over four years ago as Radio Free QuickBooks, this is a weekly show, talking about QuickBooks. Now that it’s live on hangouts instead of an audio podcast, there is lots of screen sharing. Plus, there are a ton of how-to videos on the YouTube channel. (Full disclosure: This article’s author is the host).

Fundera Resources

On top of third-party resources, Fundera offers a variety of free how-to guides on using QuickBooks Online. Use these articles to learn how to perform a variety of essential QuickBooks Online functions.

How to Create an Income Statement in QuickBooks

In this article we walk you through how to create an income statement in QuickBooks, including formatting your income statement, customizing it in accordance with your desired preferences—like statement basis, dates, columns, and notes—plus how to produce and send out your income statement.

How to Find a QuickBooks ProAdvisor

A QuickBooks ProAdvisor is a certification awarded by Intuit to accounting pros who demonstrate an expertise with QuickBooks. Here is a comprehensive guide on how to go about finding a QuickBooks ProAdvisor for your business.

How to Create Financial Statements in QuickBooks Online

There are a variety of financial statements you can create in QuickBooks Online, including profit and loss statements, balance sheets, and statements of cash flows. You can even customize the time period and drill down into detailed information—we’ll show you how to do it all.

How to Reconcile in QuickBooks Online

Bank reconciliation is one of the most important things your accounting software can do. Here we’ll walk you through how to reconcile your bank statements in QuickBooks Online, and also give you a few tips to make the process go more smoothly.

Understanding QuickBooks Definitions

How to Create a Budget in QuickBooks Online

How to Set Up QuickBooks Credit Card Payments

By setting up a QuickBooks Credit Card Payments account, you’re making it easy for your customers or clients to pay you, as well as reducing the time it takes for you to record payments. Allow us to show you how it’s done.

The Best Apps to Integrate with QuickBooks

How to Perform Job Costing in QuickBooks Online

How to Write and Print Checks in QuickBooks Online

How to Become a QuickBooks Power User

How to Become QuickBooks Certified

Answers to the Most Commonly Asked QuickBooks Questions

As if all these articles weren’t enough, we’ve also provided answers to the most common QuickBooks questions, such as “How do you perform transfers between accounts?” and “Can you create a budget sorted by customer and service item?”

Resource:

https://hevodata.com/learn/quickbooks-for-personal-use/
https://www.fundera.com/blog/how-to-use-quickbooks-online

How to Start Freelance Writing as a Beginner

Freelance Writing Advice - How to Build Your Portfolio When You're Starting Out

How to Start Freelance Writing as a Beginner

How to Start Freelance Writing as a Beginner

Getting paid to write, sounds like a dream, doesn’t it? The exciting news is it’s not a dream, and you can do very well by starting a career as a freelance writer! Today we’ll talk about the different opportunities that exist for freelance writers, plus how you can start freelance writing as a beginner.

make money freelance writing

What is Freelance Writing?

Freelance writing is when you work for hire to write something for someone else. In most cases, a freelance writer today will be writing articles which will appear on websites and blogs online, as well as potentially in print magazines, newspapers, and other publications.

As a freelance writer, you can work for a number of different types of people. For example, you could be hired by a company which needs blog posts on their website, and they hire you to write these posts.

There are also websites where you can sign up to be a freelance writer and they will pay you based on the articles you submit. These types of sites however are typically referred to as “content mills” – and it’s easy to burn out fast as you often have to produce quantity over quality to make it worthwhile.

Today I will share how I have done well as a freelance writer, and how today I charge anywhere from 50 cents to 800 per word when I am hired to write. I often meet people at various conferences who beg me to write – so learning how to write well and what to write about is important!

I’ve also hired freelance writers in the past, so hopefully these tips will help give you a nice understanding of how freelance writing works and what you can do to start your freelance writing career on the right foot!

Here’s How to Start Freelance Writing:

Step 1: Start by Creating a Portfolio

Your portfolio as a freelance writer is critical. You will want to write articles and pieces which are easy to read, informative, and accurate. Having examples of your written work is critical in helping people decide whether or not they would want to hire you as a writer.

You can also create a portfolio of writing samples online. This could be your own blog or website, or you could easily set up a google docs account to upload your writing samples to be viewed by potential clients.

Step 2: Create a Profile at Freelance Job Boards

Creating a profile at most freelance sites is relatively straightforward. Some freelance job boards will require you pay an application fee, which is typically a relatively small price, such as $5. This is usually how they try to keep out spammers. You will also likely need to authenticate your account with a phone number and possibly even a copy of your photo ID and tax information.

These steps can be annoying as a new writer, but it is helpful to do this, as it will make your life a lot easier for billing and taxes. It also adds a level of trust to the website, because if someone goes through all of that trouble they are more likely to be reputable and trustworthy as someone who will actually pay you!

For example, if you are a psychiatrist, you can get paid more simply for your credentials as an expert in the field of psychology. If you are a licensed plumber, people will pay more to have someone who is knowledgeable in that subject.

While a good writer can write about any topic, even a topic they know very little about, having experience will show through. It’s important to list any type of experience you may have that would make you a desirable writer for hire!

Step 3: Begin Submitting Proposals for Writing Jobs

It is important when you first start submitting for work that you do not underbid your worth! Many writers think, oh, everybody else is charging $5o to write a 500 word article, I’ll charge $35 and hopefully win more writing gigs that way. Unfortunately, there are a lot of problems with this!

First of all, it devalues the work of all writers everywhere. In order for writing to be taken seriously, we have to know our worth as a writer. The myth of being a starving artist of a writer is silly, and we can’t keep feeding into that idea. Writers need to make a living wage, because the work they do typically does cause a lot of return for the businesses and individuals that hire them.

A website that hires you to write articles is likely making a lot of money off your writing – otherwise they would not pay you to write those articles! One single article on a popular website can translate to thousands of dollars per month for that website in income.

DO NOT SELL YOURSELF SHORT!

If you charge $50 per article, and your goal is to make $3,000 – guess how many articles you have to write? You would have to write 60 articles, or two articles per day every single month.

Now, let’s imagine you find a client who is willing to pay you $350 for every article you write. If your goal was to make $3,000 in a month, now you only have to write 9 articles per month. If you write 10, you’ll actually make more money than your original goal.

See the big difference? Know your value as a writer. Don’t compromise. If you are a good writer, tell people you are a good writer. If you are a good writer, people will expect to pay top dollar for your writing.

It’s true, in the beginning as you build up credibility, you will likely need to charge a little bit less. However, this does not mean cutting yourself short. As you build credibility and a proven track record with the success of your writing, you will be able to soon be able to charge more for your writing.

freelance writing for beginners

Step 3: Build More Credibility as a Writer

Building credibility is not as difficult as it seems. The portfolio you created in the first step is a good starting place. However, it’s good to also know what people who are hiring writers want and need – this way you can have these qualifications to outshine the competition.

Many freelance writing gigs online are to create content for websites and blogs to rank in search engines. This is called SEO writing. I won’t get into the nitty-gritty details of writing for SEO here, but it is something that a lot of freelance writers simply don’t understand.

Why? Because those of us who do know how to write well for this type of writing aren’t too quick to spill all of our secrets – after all, that is what makes us valuable as writers!

The good news is you can easily take a course online on this, and all of the information out there is basic common sense. Write good content, people will share it, and people will find it.

Organize your notes

Note: If you don’t organize your notes, writing your article takes practically forever, what with all the leafing through the pile to find that one quote you wanted. You might think skipping organization is a time-saver, but trust me, it’s not.

The secret to writing a first draft…fast. I want to give you a big article-writing tip for creating a strong first draft: Try putting aside all your notes and quotes, and just writing the story.

This ‘spit draft’ will often be a lot better than what you’ll come up with if you cobble the draft together slowly, shuffling through your notes, stopping and looking up names, and rechecking exact quotes as you go.

I’ve often spent a grinding, 8-hour day making all that happen. Instead, see if you could create a first draft in short order. Then, refer to your notes and outline to fill in details and make sure there isn’t an important point you forgot to include.

Now that you have that big-picture, ‘how to write an article’ process tip, it’s important to understand article structure, so your draft has all the key pieces needed to impress your editor.

The lede

This is journo-speak for the lead sentence or three, or the beginning of your article. Simply put, the lede needs to be fascinating. Its job is to compel readers to continue reading the rest of the story.

Don’t write a ‘wind-up’ or ‘throat-clearing lede,’ where you take five paragraphs to get to the point (unless this is a very long article, and the publication’s style allows for this). Readers generally don’t have the patience for that anymore.

Instead, cut to the chase with something that makes us just have to keep reading. For instance, I once began a reported story with, “Briefly, it was Bambi in bondage.” You want to know what that’s about, no?

Everyone told Tom Kennedy to expect flooded trails when he hiked through Big Cypress National Preserve in the spring of 2015. But as he sloshed through miles of waist-deep swamp water that hid alligators and aggressive snakes, the trail quickly got the better of him.

It’s a hallmark of amateur freelance writers that their ledes are boring. You want people to read your whole article, after all the hard work you put in, right? Make that lede shine, and they will.

Remember, this lede serves double-duty, as you may also use it in your proposed query letter to try to get hired. Spend some time on it — I’d say I rewrite mine dozens of times, typically, before I’m satisfied.

The ‘nut graf’

A paragraph or three on from the lede, after you’ve finished that opening anecdote, interesting fact, or brief expert quote, it’s time to orient readers. They won’t read through a long piece without having a sense of what they’re going to find out if they do.

If you believe the news, we’re a country full of half-awake zombies who need to chug caffeine just to make it through the day. While the reality isn’t quite that bad, many Americans are sleep deprived, and it’s harming their health. We spoke with health clubs and sleep medicine experts about why health clubs should help their members get the Z’s they need—and how to do it.

Note: A strong nut graf sends your reader on to complete the story with the confidence that they understand the direction this article will take — but not with enough info that they feel fully informed and stop reading.

The body

      • Simplify. If you research and interview like I do, you likely won’t be able to fit everything you’ve learned into this article. Look for side issues you could prune out and possibly spin into another article.
      • Watch your transitions. Your article body shouldn’t jump abruptly from topic to topic. Read the last sentence of one paragraph and the first sentence of the next. Do they make sense together? If not, adjust.
      • Organize sources. Try not to ping-pong back and forth between your sources and quotes…it’ll get confusing for the reader. Introduce an expert, use them, and then use the next one. Maybe come back to the first expert toward the end.
      • Quote short and zingy. Usually, 1-2 sentences is good. Don’t use a quote where you could sum up a point narratively. Quotes should add insight, show the personality of the subject, or convey something that would be lost if you rephrased it in narration. Don’t overuse quotes.

    Tip for longer articles: Outline the sections you’ll need, and give each a proposed wordcount. This will help you write to length and avoid having to do a ton of cutting later.

    The conclusion

    Writing a strong conclusion also helps prevent editor chopping from the bottom (a habit many editors have). If you have a strong final point, the editor’s more likely to come to you and ask you where to shrink the piece down, giving you more control over your article’s final form.

    Resource:

    https://thinkwritten.com/freelance-writing-for-beginners/
    https://www.freelancewriting.com/freelance-writing/
    https://makealivingwriting.com/how-to-write-an-article/

How To Get Technical Writing Jobs in 2022

The image is about how to get technical writing jobs

How To Become a Writer for a TV Show (With Steps and Salary)

Television writers consistently develop new ideas for individual television episodes or create entirely new television shows. This high-demand job is ideal for someone who loves watching television and has a knack for inventing new plot lines or imagining an entire television series. Becoming a television writer results from a combined effort of education, patience and networking. In this article, we put together a list of steps you can take to become a television writer, along with job outlook and salary expectations.

When a favorite television show makes you laugh, cry or think, credit a television writer. These professionals take story ideas and shape them into a weekly or daily television show. Television shows may run for a short period of time, or they may attract numerous viewers and run for decades.

Television writers come in many shapes and forms and generally write for a certain genre. These writers must be familiar with the characters and how they behave and interact with other characters. Television writers must be consistent and cohesive so that character development makes sense and reconciles with historic behavior and storyline.

How to become a television writer

1. Take classes and read books

Writing for television is different from stage or screen in that deadlines and length limitations dictate the writing process. Taking television writing courses can help aspiring television writers learn the basics while developing a network of industry professionals. Some television writers may pursue a degree, typically in screenwriting, film and television or media production.

Read books written by industry professionals for in-depth information about television writing, the industry and tips for success. Consider a wide range of classes and books that teach you the fundamentals of writing for television:

Television writing and production classes: These classes can give you inside knowledge into the industry and guide you in creating scripts. These classes may offer guidance and advice on how to advance your career as a television writer.

2. Watch your favorite television show for educational purposes

3. Apply for an assistant position

Television stations hire writing or production assistants, jobs that can position you for a television writing career. Working for a local station presents opportunities to meet contacts you can add to your network and the assistant role establishes relationships to help move your television writer career forward. The role of assistant exposes you to the industry for a better understanding of how television stations and writers work. If you pursue an assistant position, find a mentor to provide insight and advice to promote and advance your career.

4. Keep networking

No matter where you are in your television writer career, keep networking. Market yourself as a television writer and update your resume to match your skills. Approach networking as a way to build your brand, so people get to know who you are, what you write and why you write it.

Building a network creates awareness and positions you for inside information on who to contact, or how to secure a writing job. Networking is a mutual relationship, be sure to share your knowledge and insight with others to nurture reciprocity. Find networking opportunities in:

5. Write spec and pilot scripts

Formally called a speculative screenplay, the spec script is a sample script written as a regular episode of a favorite television show. Pick a genre or television show you know well and write a teleplay. In some cases, you can obtain a sample script to get a feel for the writing style. Watch plenty of episodes and take notes so your teleplay sticks to the format, follows the storyline and stays true to the characters.

Television writers can showcase their abilities by writing a pilot script. A pilot is an entirely new show where the writer will create characters, conflicts and dialogue. Once you’ve finished the spec and pilot scripts, keep writing to hone your craft and strengthen the flexibility of your style and voice. Essentially, your scripts will prove you:

6. Proof, edit and refine

Once you’ve written scripts, you’ll edit the first draft. Proofread and edit for grammar, context and continuity. Refine your scripts, so they meet the requirements while telling a compelling story.

Ask friends or family members to read your scripts and offer feedback. Take suggestions with emotional detachment and apply suggestions or advice where needed. If you know someone in the business, ask them to read your scripts for further guidance on its quality.

7. Write a query letter and shop your script

Once your scripts are ready, prepare a query letter. Most decision makers prefer a brief query letter that explains the premise of your idea and inspires hiring personnel to read your scripts. Look up key people, such as showrunners or producers, and submit your query directly to them. Remember to write your letter specifically for the station or television show and follow submission guidelines exactly, including those for query letters. Since requirements can vary, always check with individual stations or networks to find out how to submit your work.

8. Find an agent

Some television writers work with agents to find work. Writer’s associations frequently provide names of agents along with their specific genre(s) and contact details. Working with an agent means you’ll pay a commission, but the opportunities and contacts you make may be worth the extra expense.

9. Join online platforms

Television writers can join online platforms for additional networking and possibly gain access to services that showcase your work or promote you as a writer for television. Services might include online portfolios or similar ways to present samples of your work. Some organizations list writing contests you can enter while other platforms may offer open submissions or provide exposure for aspiring television writers.

Technical Writing as an Opportunity

Technical writing is a technique involving all the technical or correct details about the product. To be a technical writer, you need good expressing skills. It is writing in such a style that makes complex information easy to understand. It is a procedure to express clearly all the objectives, research, and usage to its audience. If you think, you can describe an action in the simplest way. Then, you can be a good technical writer and can flourish in a technical writing job.

As words are the most reliable source of knowledge, but in technical writing graphs or images also play a pivotal role in communicating more efficiently. In this opportunity, as a writer, you must choose ways to make technical things easy to understand with the usage of graphs and images.

Nowadays, technical writers are in real demand. They can prepare a concise, easy-to-understand, and informatively correct small document. Hence, it will save the cost of printing. A well-drafted document will help save money, making fewer chances of correction and reprinting.

A better-looking and professionally written document will reflect a good image of the company. Poor documentation generally refers to a poor product. So, to improve the chances of promoting a good product, the companies require skilled technical writers.

Professional writers can create documentation faster than the product’s developers. Product developers can provide all the information required but might not be able to write as efficiently as a professional writer. And a product developer can cost twice comparing with a technical writer. So, to save money, companies hire technical writers. Thus, making an increase in the demand for technical writing jobs.

Many business firms are using online publishing. They publish their documents online by using various platforms. As a result, the need for technical writers who can design and write on the web has upsurge.

When deciding to take technical writing as a career, you can choose various platforms to write- depending on your genre. You can even earn generous earnings. Many organizations depending on their strength and capacity- hire technical writers. An organization can offer technical writing jobs as contract employees or as permanent employees. Freelancing options are also available for many writers who want to explore more with technical writing.

Being a fresher, you can start your career with 25,000 rupees per month. As you gain experience, your flare of writing will also evolve. Your technical certification also contributes. Every successful project will take you higher with more earnings.

10 Ways to become a technical writer and to get technical writing jobs

The objective of a technical writer to get them better technical writing jobs

Ability to simplify – Efficient technical writers can simplify difficult words in simple language. Their knowledge of appropriate words makes it easy for consumers to understand.

Thinking like a consumer – Technical write job is not just to prepare a document. But it is to write a document that is easily compiled in an understandable language. Instructions mentioned should be relevant and to the point.

Concise – The document prepared should maintain a high level of important details. In professional technical writing, writers make it concise. So information can be stored in small boxes or written in such a way that they consume less space and paper.

Capability – They can understand the unique needs of the audience, the product developer, the designer, and the organization, which will allow them to create effective technical communications that will reflect satisfactorily.

Sample Job Application Letter

Screenshot of a sample job application letter

Sample Job Application Letter (Text Version)

I was so excited when my former coworker, Jay Lopez, told me about your opening for an administrative assistant in your Portland offices. A long-time Veggies to Go customer and an experienced admin, I would love to help the company achieve its mission of making healthy produce as available as takeout.

I’ve worked for small companies for my entire career, and I relish the opportunity to wear many hats and work with the team to succeed. In my latest role as an administrative assistant at Beauty Corp, I saved my employer thousands of dollars in temp workers by implementing a self-scheduling system for the customer service reps that cut down on canceled shifts. I also learned web design, time sheet coding, and perfected my Excel skills.

Resource:

https://www.indeed.com/career-advice/finding-a-job/how-to-become-writer-for-tv
https://iimskills.com/technical-writing-jobs/
https://www.thebalancecareers.com/how-to-write-a-job-application-letter-2061569

Business Communication Skills for Managers

7 principles of business communication

When you put pen to paper, you should be considering every principle. We’ve looked at these principles before, but now let’s take a deep dive into how they might impact your writing.

Let’s assume that you’re writing a communication to let everyone know that the corporate office phone system will be down for a certain period of time next Friday morning. Let’s take a look at how each of the principles of business communication figure into that written message.

  • Clear: When you craft the message, you should make sure that it’s clear to your readers. In this case, you want the entire company to know that the corporate office phone systems will be down between 9 and noon. Being clear means that you add a.m. and p.m., even if you think it might be obvious. You should indicate that you’re talking about Pacific Standard Time, and so on.
  • Concise: Since it’s a message about the phone system, it should be a message only about the phone system. And then, a message only about the outage. If you’re inspired to include, “Tom broke the phone system last week and now it needs to be repaired,” resist this urge. Even if Tom is responsible for the outage, it may be appropriate to joke with Tom about it if he’s a personal friend, but this is not the kind of messaging that should go out to the whole office.
  • Objective: Your own personal feelings and comments do not need to be a part of the phone communication. For instance, “Even though the timing is poor for those working on the polling project, we intend to repair our phone system on Friday” is a great example of not being objective.
  • Consistent: If the phone system has been out three or four times before, your message should be similar in nature to those that came before it. If one of the details of the phone system is that it’s being upgraded so we can add a new satellite office to the trunk line, don’t include information contrary to this fact unless it is explained. Consistent means that the details are the same each time–that the communication looks the same, sounds the same; and that any new details are called out.
  • Complete: If you set out to tell the company that the phone system is going to be out at 9:00 a.m. on Friday morning and then fail to tell them when it will be back up, then your message is incomplete. Strive to be complete in your written communication by anticipating any question a reader might ask: “Is the phone system going down this Friday or next Friday?” “How long will it be down?” “Is the whole corporate office affected or just a portion?”
  • Relevant: When considering whether a message is relevant, you can ask yourself, “Are these readers affected by this information?” “Does it matter that the phones will be out on Friday if the office is closed for the holiday?” It also means not including information that isn’t relevant to the reader, such as, “The repair people think that, by replacing the left widget on the main switchboard, they may solve the problem, but it could also be the right widget, in which case they’ll need to order a part.” This is not relevant.
  • Considerate of Audience Knowledge: Always keep in mind the knowledge your audience brings to the message. If you’re communicating the details of nuclear fission to a group, you would talk to them differently depending on how much they knew about science. In this case, everyone understands what a phone is. (Though those two extraterrestrials just hired in real estate may need to know it’s the black thing on their desk with the handset you can put up to your ear.)

It’s incredibly important to measure your written communication against the seven principles of business communication because in written communication, the “feedback” portion of that social communication model isn’t always accessible. When noise enters your written communication, you often don’t immediately know that your audience doesn’t understand, sometimes until it’s too late. Make sure you measure your message against the seven principles to stay ahead of any misunderstandings.

Practice Question

When you consider the difference between communication on a personal level and communication on a professional level, the first thing that comes to mind is the level of formality. In personal communication, you typically use relaxed language, and the level of knowledge your audience brings into the communication is usually significant and personal. The need to be clear and concise, to be objective, is thrown aside. Personal communications are often meant only for a single audience and are oftentimes understandable only to that audience.

Professional communication, on the other hand, is read by an audience that you don’t know as well. You find you need to make an effort to be clear, concise, relevant and objective. You make an effort to appeal to and be understood by a more diverse group.

However, with the advent of technology and social media, the lines between personal and professional communication are becoming blurred. Your customers are looking to connect with your company on a deeper, more personal level. Technology has turned the 9–5 worker into an always-accessible team member, and because of it, professional relationships are evolving into something that straddles the line between formal and informal. Customers, vendors, and even co-workers want to deal with a human being, not someone hiding behind the curtain and operating the great and powerful talking head that runs the company. Add to that myriad methods of informal communication platforms like texting and social media, and you can see there’s a revolution going on here.

Your business communications are destined to be affected by this shifting tide. If companies with strong brands are going out of their way to connect with their customers on social media and share the “human side” of their businesses, then there’s no reason why you shouldn’t follow suit as long as you feel comfortable doing so.

  • Don’t give up the seven principles of business communication: No matter how personal you get, those principles are still the hallmark of a successful message. Your wider audience still needs clarity, uniformity, and so on. Your goal is to be understood, to yield a particular business result, and that doesn’t change.
  • Don’t get personal to the point of irrelevance: Your co-workers and vendors might enjoy knowing that you’re a huge football fan, but they don’t need to know what you had for lunch today.
  • Don’t share details that might not be easily embraced: People don’t always receive the message well if you express strong political beliefs that don’t fit with theirs. Be careful about sharing your “ideals.” GoDaddy.com CEO Bob Parsons got called out in 2011 when he made a video of his exploits hunting elephants and posted it to his company’s site so he could “share” himself with the world. The attention he got for his moment of personal sharing wasn’t good.

Even though professional communication and personal communication are quickly becoming just “communication,” your success still hinges on being successful at it. Strengthen your command of the seven communication principles and move forward bravely with your list of shareable personality traits.

Recommended

Sources:

https://courses.lumenlearning.com/wm-businesscommunicationmgrs/chapter/writing-in-business/
https://worldofwork.io/2019/07/the-7-cs-of-communication/
https://www.slideshare.net/SMRakib3/principle-of-business-communications

15 Powerful Strategies to Increase Online Sales in 2022

increase online sales cover image

15 Powerful Strategies to Increase Online Sales in 2022

The economic crisis created by COVID-19 has significantly accelerated the shift to digital space and shaken up the business landscape. While it was a reality check for businesses that have been reluctant to embrace digital transformation, at the same time many industries have taken the consequences in their stride.

Post-COVID, apart from the eCommerce industry, many B2B and B2C businesses have now realized the importance of having a digital-first strategy. Hence, businesses have to strengthen their place and focus to increase online sales to grow.

A staggering 120 million online customers, with a CAGR of 28%, online shoppers are expected to reach over 200 million by 2025. Aside from being present where your prospects are, another reason it is important to focus on digital-first as it prioritizes targeted marketing in a way that traditional marketing does not.

Pinpoint your unique selling point

A unique selling point is what differentiates you from your competitors. It can be your unique service features, committed customer service, or even the production methods you use. You should make your unique selling point clear and easy to understand for your customers. This will help you convince them that they should choose you over the competitor and help you increase sales online.

A powerful unique selling point can help you focus your business strategy around satisfying your customers, which can help you increase your position in the market. You should put your unique selling point forward in a value proposition for your website visitor to easily spot. This can help you demonstrate that you know who your shoppers are, and you know how to help them achieve their goals.

Use PPC To Test Your Keywords

It’s a great method to measure those keywords’ impact on your targeted audience. After looking at traffic rates, you can create organic campaigns consisting of those high volume keywords to boost your website’s traffic!

Social networks are very helpful to maintain your brand’s fame. People like to feel that they have a unique experience with your brand on different social media channels. You should pick the right channels in terms of your business.

For example, Facebook is a great social media channel to engage with customers through your FanPage. Also, you can invest in sponsored ads, as well as broaden your range of action by reaching a specific audience.

Example image of Facebook Ads.

As another example, Twitter is also a great social media channel for you if you’re planning to post news and spread them fast. You should search for different characteristics of various social media platforms to enhance your usage of each!

Twitter promoted tweets example.

It’s a great chance to analyze the amount of traffic that is driven to your website by particular social media channels. To track your social shares, it’s better to use analytics tools to segment and test your campaign sharing.

Incorporate Videos Into Your Site

You may convey a message related to your particular product and service or guide your website visitors about new trends in your industry! Believe me, it will be helpful to increase your sales eventually!

People tend to have stable brand experiences across different platforms and channels. To provide this experience to your customers, you should integrate your marketing channels. Your campaigns should work in unity to best reflect your branding.

integrated marketing cycle image

Meanwhile, the team behind the Paid Searches or Ads can promote your page before these keywords gain natural traction. Also, to promote the created content, Social Media and Email teams can work together.

By doing that, you are conveying a very important message. Your customers will probably indicate that you work systematically, you have a common goal and you’re working to create your brand voice. You will build your trustworthiness. As a result, you’ll drive more traffic and increase sales!

Sources:

https://www.revechat.com/blog/increase-online-sales/
https://www.tidio.com/blog/increase-online-sales/
https://popupsmart.com/blog/how-to-increase-sales-digital-marketing

How to Make a Great LinkedIn Profile ( 18 Best Tips)

how to create a linkedin profile - job description

How to Make a Great LinkedIn Profile (+18 Best Tips)

Do you have a LinkedIn profile? Congratulations, now you’re one of the 750+ million users competing for the attention of recruiters, investors, and entrepreneurs scouting for talent in the social platform.

Your profile, contrary to what many users think, isn’t the online equivalent of a resume. Although it looks like it, it’s so much more than that. Your LinkedIn profile gives you the opportunity to tell your story, ambition, and personal brand sans the limitations of a typical resume. It also serves as your business card, a way for other users to evaluate if you’re a worthy addition to their professional network.

This tutorial will show you how to set up LinkedIn, so you can get more views and build a stronger network for your career or business. Plus, we’ll share 18 LinkedIn profile tips to help you make the best LinkedIn profile.

18 LinkedIn Profile Tips

1. Use the First Person

Write like you’re talking to a friend, but keep it professional. Let your personality shine. There’s no need for highfalutin words, although proper grammar and spelling are still expected.

Show people what makes you passionate about your work or business, and feel free to share a bit of what you do when you’re not at work. Again, you’re not writing a resume. You’re writing a profile on a professional social network, the key words being professional and social.

2. Pick a Good Profile Picture

Your profile picture will affect people’s first impression of you, so choose wisely. If you can, invest in a professional headshot for your profile. Don’t be afraid to pick a creative picture if that’s appropriate for your line of work. Just make sure it’s recent and a good close-up because a full-body shot is impossible to see on a thumbnail size image.

3. Don’t Limit Your Headline to Your Job Title

The LinkedIn headline is the first thing other users will read on your profile because it’s just below your name. It’s auto-filled with your current job title by default, but you can change it to whatever you want.

A headline is supposed to catch a reader’s attention. Your job title, however impressive, won’t cut it. Remember, LinkedIn has 750+ million users, so there’s a good chance there are thousands of professionals with the same job title as you.

4. Use the Summary to Tell Your Story

The summary section of your LinkedIn profile isn’t the same as the executive or professional summary in a resume. In a resume, the summary is usually reserved for the candidate’s best accomplishments.

In LinkedIn, you’re not limited to a one-line accomplishment. There’s enough space to tell the story beyond those accomplishments to give readers context of your work, and how it impacts the people around you. You can also write a short narrative about your career’s progression, or share the story of how your business came to be.

While storytelling is definitely acceptable, LinkedIn users won’t read a novel. Limit your summary to three to five short paragraphs with a bulleted section for users who don’t want to read the whole text.

5. Add a Background Photo

Not many users know, but you can now upload a background or cover photo on your LinkedIn profile. It’s similar to what you see on Twitter and Facebook, except users are expecting to see professional or work-related background pictures, not selfies.

Granted, not everyone will have pictures like those mentioned above. If that’s the case, try a picture of yourself while at work. This works great for jobs where you’re not always in front of a computer, and what you’re doing is easily understood in a photo, such as architects, chefs, photographers, engineers, and anyone doing field work.

6. Connect Your Other Accounts and Websites

You’re also allowed to link up to three websites to your profile. Each URL can be labeled as your personal website, company website, blog, portfolio, or RSS Feed. While those descriptions are okay, using the “other” option as your label gives you the freedom to use a creative or keyword-rich label for your website.

For instance, instead of plain old “Portfolio,” you can label your website as “Graphic Design Portfolio.” If your website URL is different from your brand name, you can use this feature to list the brand name beside the URL.

7. Use Visual Media

With its visual media features, users can show proof of their work by uploading videos, articles, presentations, or PDF files right beside every job entry. Attaching visual media to your LinkedIn profile is a great way for creatives to showcase their work, and for entrepreneurs to prove the value of their products and services through PDF case studies or video demonstrations.

8. Highlight Accomplishments in the Experience Section

If you’re having trouble choosing which accomplishments to include, pick the three most impressive, relevant, or unique to your role. Write the bullet points in the Challenge-Action-Results (CAR) format or the Situation-Tasks-Action-Results (STAR) format.

Since there are no space constraints on LinkedIn, use the extra space to write a short overview of your job. Explain the specifics of your job, such as the industry you serve, the budget you handle, or the number of people you manage to give other users some context about your experience.

9. List All Relevant Skills to Get “Endorsements”

Go to “View Your Profile” then scroll down until you see the section on “Featured Skills and Endorsements.” If you don’t have any skills listed yet, just type your skills and LinkedIn will suggest related skills for you.

You can receive endorsements from other members for various skills.

Why do you need a good LinkedIn profile?

LinkedIn is the social media network for professionals. Recruiters go there to find potential candidates; employers are actively promoting their brands and it is by far the best social media platform for a job seeker.

Recruiters and hiring managers will source on a variety of platforms and social media and your activity on Facebook and Twitter will certainly carry some weight, but LinkedIn is where the job search social brand should live for any corporate job seeker.

It is true that historically manual professions such as plumbers or less senior roles such as telemarketers have not been so visible on LinkedIn, but today if you are a tradesman looking to increase your brand or an early career professional looking for education, LinkedIn is a treasure trove of opportunity for everyone.

One of the biggest mistakes for any beginner LinkedIn member is to create a minimal LinkedIn profile. The platform offers fantastic opportunities for connecting with others who could help you along your career journey, so make the very most of everything that is on offer. Be confident and let your experience shine.

How to Create a Powerful LinkedIn Profile: 10 Tips

When you hit that profile button and contemplate the messages that your LinkedIn profile is sending out to potential new employers or freelancing clients, are you happy with what you read?

1. Your LinkedIn profile photo and profile header image

Considering the use of headshots in resumes has been phased out in many countries (notably in the United States and Canada), the importance of a professional photo is often overlooked by job seekers.

Not everyone bothers creating a profile picture on a clean white background, and even fewer people care enough to order professional photos by a photographer. The latter may seem needlessly expensive, until you think about the investment value. In the long run, high quality “headshots” pay for themselves many times over in positive image gains.

Considering LinkedIn is a social network, your profile picture should work to your advantage. We’ll analyze that aspect in more detail later, but for now, make sure to choose and/or create your image carefully.

If you’re already using Resume.io’s resume builder, we have a nifty feature that can turn any photo into a professional one: the photo background change feature . You can easily take any photo that turned out well and switch out the background with the press of one button. There’s a good variety of backgrounds to choose from: abstract, office space, flat color and even natural backdrops for more exotic professions.

2. The LinkedIn headline is your elevator pitch

The LinkedIn headline is a very important element of the LinkedIn profile page, as it sets the tone for your entire LinkedIn account. It’s the first thing seen by prospective employers and recruiters after your profile photo.

The best LinkedIn profiles make the headline work for them, rather than just display their main job title. In a world where “standard” job descriptions mean less and less with each passing year, purposefully crafting a professional brand and a “custom title” or job description makes a lot of sense.

Your goal is to outline more than a generic job title for your current position — for instance, “Kate Wills, Accountant” or “Jim Gordon, Engineer” — and to make the recruiters who visit your page actually remember you among the crowd of candidates.

3. Your LinkedIn profile “about” summary section

In terms of vitally important (yet difficult to tackle) sections, the LinkedIn “about” section is a cornerstone of your LinkedIn profile. Similar to the profile in a traditional resume (sometimes called the summary or personal statement ), this offers the very best highlights of your candidature.

It should give a brief but vibrant glimpse into how you’ve grown as a professional over the years. Highlight your proudest achievements in the LinkedIn profile and emphasize your most unique or valuable skills.

The summary section on LinkedIn.com has many of the same characteristics as its counterpart in a traditional resume. You can check out our advice on building a fantastic summary in our comprehensive resume writing guide , or our summary blog, since most of the same principles apply. The main difference is you’re limited by 2,000 characters rather than 100 to 200 words.

The trick is to strike a balance between an engaging narrative and professional credentials. Bet too creative and you’ll come off as not taking your job seriously. Focus only on professional lingo, and even industry experts will get bored quickly and move on.

Keep in mind also that many recruiters and hiring managers aren’t as knowledgeable in technical fields as you might be if you’re an industry veteran. Be careful not to turn your LinkedIn profile summary into a jumble of cryptic abbreviations.

Space is precious here, and first impressions even more so. Make these 2,000 characters count. Make them capture the recruiter’s or prospective employer’s imagination, as much as they impress with career milestones.

It is important to note that only the first three lines of the LinkedIn “about” section will be visible initially, so make the beginning of your story as interesting as possible. The reader makes a conscious choice to click on the “see more” button, so choose your words carefully in the opening sentences.

How to Build an Impressive LinkedIn Profile - Characters counts LinkedIn

How to Build an Impressive LinkedIn Profile – Characters counts LinkedIn

4. Featured content adds depth to your story

The main benefit of LinkedIn is that it allows members to grow their professional networks, share their thoughts with others and learn from each other. Social update posts, long form blog content and video posts all form part of the LinkedIn professional tapestry.

Step 6: Licenses and Certifications

When you create your LinkedIn profile, do not forget to include your licenses and certifications if you have any. Obviously, they can be different depending on your field or industry.

licenses and certifications linkedin

You can visit the link that I’ve provided if you want to learn how to get certified for free in Marketing or Sales by these companies. Obviously, these certifications do not substitute a degree, but they are a great way to boost your CV.

When completing this section, you can also provide details such as the expiration of the course (if any), an URL to the certificate, and a valid credential. It is not obligatory, however.

Step 7: Accomplishments

I have included the next couple of sections within the same step because their goal is practically the same. To highlight your skills in a more practical way, and give other people the opportunity to endorse your expertise.

The purpose of this section is to write down your key skills and let others endorse you. The reason why is because everyone can make up skills that they don’t have. However, if you have coworkers or ex classmates that have worked with you, they can go to your profile and confirm that you actually possess these skills.

Of course, do not go overboard with the skills. Select between 10-15 things that you are really good at, and focus on getting endorsed for them. You don’t want your expertise to get diluted because you’ve listed 100 irrelevant skills.

Resource:

https://business.tutsplus.com/articles/how-to-make-a-linkedin-profile–cms-30724
https://resume.io/blog/how-to-build-a-great-linkedIn-profile
https://mktoolboxsuite.com/create-a-linkedin-profile/

Not Enough Time? Here Are 15 Easy Ways How to Find More Time

Icons for different apps drawn on a chalkboard with lines connecting to person's hand

Not Enough Time? Here Are 15 Easy Ways How to Find More Time

find more time

I know you have hundreds of things you wish you could do with your life, but you just can’t find the time, right? You want to read a book, learn to cook, watch a drama series, exercise, do yoga, walk your dog, build a business, and still be able to spend quality time with your family. But you just don’t have enough time for all these.

So you have to understand that it is not that you don’t have enough time, instead, it is because you don’t really know how to manage yourself and your time. After all, every one of us was given the same amount of time each day.

On the other hand, there are also people who allowed the constant demands of their lives to pressure them. They allow life to happen to them rather than take control of time and live the life they wanted.

Your mission is to transform your life from the second group to the first. You want to reclaim your time and your life. You want to make good use of your time and live to the fullest.

More importantly, you want to find more time and create a life that you love living. So here are 15 little hacks how you can find more time in your day to build the lifestyle that you desire.

Cut back time spent on unnecessary activities

First, go through your work tasks and get rid of the tasks that don’t contribute to the results you want. Next, go through your leisure time and cut back on the time that isn’t really enjoyable. Here are some recommendations:

Television – I don’t really watch TV anymore. I do watch movies, but I only watch them in the cinema. If you can’t get rid of it completely, choose to cut it down to only watch the shows that you truly enjoy.

Social media – Do you really need to check updates and see what others are talking about once every hour? No, you don’t. Unless you need to work on social media, spend less time on it and invest your time elsewhere.

Games – Mobile games have made things easier for us, but the downside is that we tend to spend more time on them. You can enjoy playing games, but make sure you don’t overspend your time on them.

Plan Your Day

Person getting ready to write in a weekly planner

Planning your day prevents wasting time figuring out what you need to do next, even if most of your days look pretty much the same. Planning is more than simply listing tasks. As you plan your day:

  • Create a clear to-do list. Instead of saying “write,” indicate what you’re writing.
  • Start with the end in mind. ​We don’t mean the ultimate end goal, but the result you want from the task. For example, if you’re writing a book, while your ultimate goal is a completed book, your to-do list task might be “Complete draft of chapter one.”
  • Block out time. Blocking out time helps you focus on the task at hand. It also creates a boundary, so you don’t take too much time on an activity. For example, checking email or social media can quickly waste an hour or more.
  • Overestimate the time needed to complete your task. Often we get into trouble getting through the to-do list because we run out of time. Remember, things rarely go as planned, so tack on extra time for each to-do, and adjust your list and schedule so as not to overstuff your time.
  • Use a timer. To help keep you working within your blocks, use a timer to let you know when your time is up. If needed, you can continue on that task, but you’ll need to readjust your other blocks to accommodate it.
  • Don’t multitask. The idea of doing tasks simultaneously is a myth unless it’s walking and chewing gum. You can’t focus on more than one task at a time, and you lose time adjusting and refocusing on a new task as you go back and forth. You spend less time when focused on one task, and then switching to a new task when the first is complete.
  • Add fun to your day. Breaks are important, but so is fun. If you schedule your day full of work and no leisure time, you’ll burn out. So schedule a block of fun and/or relaxation. Read for leisure. Stretch. Watch TV (just don’t binge watch). Get a massage. Do whatever you enjoy and will refuel your energy tanks.

Start Your Day Earlier

Woman reaching for alarm clock

The 5 AM Miracle by Jeff Sanders and The Miracle Morning by Hal Elrod are two books that advocate getting up at 5 a.m. If you’re not a morning person, the idea of getting up at 5 a.m. can make you cringe. Nevertheless, getting up earlier than usual can help you get more done. You might even find yourself finishing earlier while doing more. There’s something about getting up earlier that helps you get more done in less time. If you can’t immediately start getting up at 5 a.m., set your alarm in earlier increments. Further, you don’t have get up at 5 a.m. The goal is to get up earlier than usual. So if you usually get up at 10 am, earlier might be 7 or 8 a.m.

Source:

https://stunningmotivation.com/find-more-time/
https://www.thebalancesmb.com/ways-to-add-more-time-to-your-day-4066045
https://www.huffpost.com/entry/9-ways-to-gain-more-time-every-day_b_3900814

Business Writing – Definition, Principles,Types and Tips

writing skills

Types of business writing

A “genre” is a socially agreed upon and recognized form of communication that a group of people has developed over time to communicate more effectively and efficiently with one another. There are many communication genres, including speech genres and genres of writing. A telephone conversation would be an example of a speech genre. Telephone conversations usually include generic beginnnings, modes of development, and endings. An email message would be an example of a genre of writing. Classroom genres of writing include exams, essays, and notes, for example. In businesses, written communication takes several different forms, including email messages, memos, resumes, letters, proposals, reports, advertisements, contracts, etc.

Individuals, typically, do not invent genres of writing. Instead, as they become members of certain groups they learn the habits and conventions that the group has developed over time to communicate with one another. These habits precede and survive any individual�s membership in the group. If you want to become a physician, you need to learn how to write a medical chart. If you want to become a lawyer, you need to learn how to write a legal brief. If you want to become Congressional representative, you need to learn how to write a law. Knowing the recognizable genres of writing used by members of your profession becomes of sign of your membership in that organization and enables you to write and read more effectively and efficiently. This course in business writing aims to teach you the genres of writing that will enable you to become a member of a business or a workplace. Typically, managers claim they spend between one-fourth and one-half of their time at work writing, reading, or editing the documents others write within the organization.

The term, “format,” refers to the spatial or visual design of a document. When you picture the visual design of a business letter � with the address of the receiver, the address of the sender, the date, salutation, message, and closing � arranged conventionally upon the page, you are picturing the format of a business letter. A format can easily be reproduced as a template, yet provides little or no assistance to writers for generating the content of their documents.

The term, “structure,” refers to the set of topics that readers of a particular genre of writing expect to find included. When you imagine an outline or a table of contents for a document, you are imagining a structure. Structures can help writers generate and organize the content of their documents but are less useful as templates for arranging information visually on a page. This guide uses the term, “superstructure,” to describe not only the set of topics typically including in a specific genre of writing, (a proposal for example) but also to suggest a logical order for arranging those topics.

It is important for business writers to remember this distinction between the format and the structure of a particular genre of writing, because the set of topics typically included in one kind of document may be formatted according to the conventions of another kind of document. In other words, the recognizable superstructure of a proposal can be formatted in several different ways � as an internal memorandum, a letter, or a short report, for example. Business writers make decisions about the format and structure of their documents according to their purposes for writing and the needs/expectations of their readers.

When you want to become a member of an organization, pay close attention to the genres of writing members of that organization typically produce, including their formats and structures. The best advice to follow when you need to write an unfamiliar document, is to collect similar documents produced by others in the organization. Observe these documents to determine what they have in common, how they differ, and most importantly, why they differ when they do.

You will find many templates readily available to you on the word processing software you use. Microsoft Word �97, for example, provides templates for the following kinds of business documents:

To access these templates in Microsoft Word, simply click on “File,” choose “new,” read the tabs on the file folders that appear, and click on the one that includes the template you want to use.

Every occasion for writing, every rhetorical situation or reason for writing, differs. Even though members of organizations share expectations about the genres of writing they write and read, no two documents are ever identical. The templates available through a particular software program reflect the preferences of the company that designed the software and may or may not meet the needs of readers within other organizations. When you consult models or templates to help you write documents within an organization, you will invariably need to alter those models or templates to meet your purpose for writing and the expectations of your readers. Also, models and templates tend to be more useful to help you format documents. The structure � the set of topics you include in any particular communication � will vary greatly depending upon your circumstances. This explains why software companies can more easily supply templates for memos and letters than they can for longer, more complex proposals and reports.

What is Business Writing?

Definition: Business writing is defined as a purposeful piece of writing used in business communication for conveying relevant information and details in an accurate, concise, clear, and effective manner to accomplish some business or operational goals. In general, four such types of writing – instructional, persuasive, informational, and transactional- are used.

For making business writing effective, the important skills that should be incorporated are clarity of thought, correct grammar and sentence structure, simple and concise language. As a highly pragmatic process, it enables the readers to know or perform an action. Such form of writing might flow up, down, internally, externally, or laterally depending upon where the target audiences are.

10 tips for improving your skills in each type of business writing

  1. Create a summary of the document – this might be included at the start of the final document, or it might just be a useful guide for you as the writer
  2. Use short sentences that are easy to read
  3. Avoid using difficult words or complex phrases
  4. Use headings and subheadings to help guide your reader
  5. Avoid long blocks of uninterrupted text – extra subheadings can break up those acres of text into smaller, more manageable chunks
  6. Write in the active voice rather than passive
  7. Keep your writing simple, direct and on-topic
  8. Keep your tone consistent throughout – if the document is fun and friendly, don’t suddenly turn serious and somber, or vice versa
  9. Consider using visuals if appropriate – bulleted lists, graphs, tables and even photos can effectively convey information or create the right feeling
  10. Proofread, proofread, proofread. Even minor mistakes can reflect poorly on your professional image and reputation

Best wishes!

If you enjoyed this article and are in the process of writing a nonfiction book, be sure to check out my free nonfiction success guide, drawn from years of experience editing books for bestselling authors (including a New York Times bestseller) and ghostwriting for CEOs and politicians. Simply click here to get instant access.

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Bennett R. Coles

Bennett R. Coles is an award-winning author of six books published through Harper Collins (New York) and Titan Publishing Group (London). He is also the publisher at Promontory Press, editor for multiple bestselling authors (including a NY Times bestseller), ghostwriter for CEOs and politicians and the founder of Cascadia Author Services, a boutique full-service firm that specializes in premium author services specifically designed for busy professionals. Our end-to-end services include writer coaching, ghostwriting, editing, proofing, cover design, book layout, eBook production, marketing, printing and distribution.

Source:

https://pages.uoregon.edu/ddusseau/101/199/199GENRES.htm
https://www.marketing91.com/business-writing/
https://cascadiaauthorservices.com/business-writing-essentials/

How to come up with compelling arguments for your clients in the court?

Legal Research and Writing Program

Each summer, UVA Law students show up at a wide variety of offices ready to spend a few months learning on the job. They work at firms and government offices, in judges’ chambers and in public defender offices. And the vast majority of them are asked to do one thing: Write.

A summer internship is a great opportunity to learn how to work as an attorney. The ideal internship would involve interesting, substantive work. The goal is for students’ supervisors to realize early on that UVA Law students are not only intelligent and likeable, but also immediately useful. Once that realization kicks in, they invite the student to do more than just background research. The summer job becomes a better, more enriching experience.

Writing is often the key that opens the door. The Law School’s Legal Research and Writing Program prepares students to produce professional work that says “lawyer,” not “intern.” Through a series of increasingly difficult writing assignments, students learn how to organize legal analysis and present a polished piece of writing.

In the fall, students research and write neutral memoranda evaluating a fictional client’s legal problem. In the spring, students write an appellate brief and argue their case before a three-judge panel. The assignments expose students to an array of emerging and challenging areas of the law. Recent topics have included the reach of a district court’s equitable powers under the RICO Act, the impacts of the Endangered Species Act on alternative energy projects, and the availability of the innocent owner defense in a federal civil forfeiture action.

In recognition of the importance of UVA’s Legal Research and Writing program, Norton Rose Fulbright has for many years sponsored a prize for the best memos written in each of the first-year class sections. Stephen McNabb, partner-in-charge of the Washington, D.C. office, explains, “The most important service a law school can provide to future employers is to prepare its students to research and write effectively. We have long been impressed with the commitment of the Law School and its professors to legal research and writing.”

The course prepares students to hit the ground running. Summer experiences build to postgraduation job offers and long-term career options. In a competitive job market, proving value is key. A UVA Law graduate working at a Richmond law firm put it simply: If a summer intern or new associate turns in a weak piece of writing, he doesn’t give that person any more work.

Because of their communications skills, UVA students often find themselves invited into the most interesting work. Ralph “Chet” Otis ’17 recently interned for a district court judge and was asked, along with interns from several other top law schools, to write bench memos. They were given two weeks to complete their memos. Otis needed only one week to complete his first one. He then experienced the thrill of having his words appear in the judge’s opinion. He credits UVA’s Legal Research and Writing Program for giving him the tools to turn out a solid work product so quickly. Indeed, Otis estimates he wrote 13-14 bench memos over the course of his internship.

In addition to instruction and feedback from the Legal Research and Writing faculty, students receive detailed comments on multiple drafts from student teaching assistants. UVA’s tradition of student collegiality is reflected in the Legal Writing Fellows Program, which pairs up each new student with a 2L or 3L teaching assistant. Connor Crews ’16 found great value in the relationship. “The program provided me with access to an experienced student colleague who analyzed my work in a low-pressure environment and taught me that accepting criticism is critical to developing as an attorney.” Crews went on to serve as a Legal Writing Fellow himself, helping the next class learn to write with logical rigor and clarity.

The program also helps students learn how to talk about their analysis. The spring oral arguments program is a highlight for both students and alumni. More than 100 alumni return to act as judges for what is, for many of our students, a first attempt at oral advocacy. The judges’ questions and feedback help students build confidence in their oral advocacy skills. That skill set helps in a variety of settings.

Gretchen Nygaard ’11 started her career at a prestigious law firm in Washington, D.C. “During one of my first annual reviews, many of my reviewing partners commented that not only did I write clearly, but I effectively communicated about my written work product. The UVA program taught me both to write and to speak with clarity about my research and writing.” She is now working at the Department of Justice.

KNOW THE SUBJECT MATTER AND THE LAW GOVERNING THE CASE THOROUGHLY

In order to make a compelling and persuasive argument in the court, it is essential to know the subject matter concerned in the case that you have taken on the behalf of your client. This means that you need to know all the ins and outs of the case in order to overthrow your opponent in the court. You need to go through the law governing the case profoundly. Knowing that particular law extensively will not only help you in coming up with persuasive arguments, but it will also help you in figuring out the arguments which the other side might make. In furtherance of this, it would also help you in making counter-arguments. If you’re not thorough with the law or the subject matter of that case, the opposite side will definitely find the weaknesses in your argument which can end up in your losing the case.

  1. The first and the foremost step to make an argument is to provide that argument with a persuasive legal backing and make the best use of authorities that you’ve referred to in the case. While preparing the sheet of arguments that you’re going to present in front of the judge(s) you need to make use of certain case laws and authorities that support your case. For making an argument sound more persuasive, you need to cite those authorities in the argument that are most relevant to your case.
  2. Citing authorities just for the sake of it will not leave a good impression on the judge and he/she will not be able to understand your issue, as well as the analogy that you’ve drawn between the issue and the authority.
  3. Moreover, the arguments need not be very bulky. You need to present them in a very brief manner so that it is not taxing for the judge(s) to listen to them.
  4. You could put in various practical examples which would help in furthering the case of your client.
  5. Think logically and draw analogies between the subject matter and the law. Your arguments should be logical and, in a sequence, to make them more compelling.

Source:

https://www.law.virginia.edu/academics/legal-research-and-writing-program
https://blog.ipleaders.in/how-to-come-up-with-compelling-arguments-for-your-clients-in-the-court/?amp=1
https://blog.ipleaders.in/how-to-come-up-with-compelling-arguments-for-your-clients-in-the-court/?amp=1